With the mobile enterprise application development platform market poised to flourish over the next five years, IT market research advisory firm IDC has recognized SAP AG (NYSE: SAP) as the market share leader by revenue in its latest market share analysis. The "Worldwide Mobile Enterprise Application Development Platform 2013–2017 Forecast and 2012 Vendor Shares” report highlights SAP® Mobile Platform as capturing nearly 49 percent of the mobile enterprise application development platform (enterprise MADP) market with the nearest competitor having less than 5.8 percent share in 2012.¹
According to IDC, “driven by major technology trends in consumer and enterprise markets, the Enterprise MADP software market is in a period of rapid growth. In 2012, IDC believed the total market reached a size of $938.5 million dollars. By 2017, the market will experience a 38.7 percent CAGR to reach $4.8 billion.”
“In 2013, organizations are truly beginning to embrace enterprise mobility and are eager to build applications that improve customer engagement and employee productivity,” said Stacy Crook, research director, Mobile Enterprise Research, IDC. “In our most recent mobile enterprise survey, we found that the majority of companies today are or plan to invest in some kind of mobile application development platform, and that the apps they are building represent a broad mix of employee, customer and partner facing apps. While there is no one size fits all approach to mobile application development, we are seeing a growing number of organizations choose to buy a comprehensive mobile enterprise application development platform that includes front end, middleware and integration components.” As referenced in this market study, IDC believes key defining elements of SAP Mobile Platform include:
¹ IDC "Worldwide Mobile Enterprise Application Development Platform 2013–2017 Forecast and 2012 Vendor Shares" by Stacy K. Crook, November 2013, IDC #244418
² IDC “Worldwide Mobile Enterprise Management Software 2013 – 2017 Forecast and 2012 Vendor Shares” by Stacy K. Crook, Stephen D. Drake, Ben Hoffman, June 2013, IDC #241650 Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.