As consumers seek to communicate better and further through mobile devices, SAP AG (NYSE: SAP) today announced a new cloud-based service that aims to simplify interconnecting rich communication services (RCS), such as instant messaging, video and file sharing, for mobile operators. With more than 200 LTE network deployments since 2010i, the issue of isolated mobile networks is becoming more prevalent. SAP Mobile Services, a division of SAP, is the first to announce a standards-compliant IP Multimedia Subsystem (IMS) for IP-based services, including RCS and Voice over LTE (VoLTE), intended to allow consumers to communicate beyond traditional voice and messaging services across any device, network and geography.
“The combination of IPX and RCS allows consumers to freely communicate and collaborate via the latest innovations surrounding instant messaging, video and file sharing,” said Steve Heap, CTO, HOT TELECOM.
“According to the GSMA, RCS adoption is picking up pace with deployments in 11 countries, supported by 17 operators. The next step in the evolution of RCS is about interconnecting operators over IPX to expand the consumer base. Regardless of network type, operators need to interoperate globally to offer quality services regardless of subscriber location. SAP is first to come up with a standards-based approach that aims to push RCS adoption.”
The forthcoming IMS hub from SAP Mobile Services is intended to be the latest cloud-based service hub running over the SAP IPX 365 mobile service, along with the SAP Rich Communication Services 365 (SAP RCS 365) mobile service. According to “Navigating Complexity: The Quest for True IPX” [PDF,] a study released by SAP in conjunction with TelecomAsia, more than half (52 percent) of operators surveyed report their plan to launch RCS in the next three years and close to 60 percent would run hosted RCS.
“As today’s mobile consumers persistently seek out the latest innovation and best possible user experience, operators must support cutting edge IP-based services to remain competitive,” said John Sims, global head of Telecom and president of SAP Mobile Services. This requires operators to interconnect globally to ensure ubiquitous reach to end users while maintaining a high quality of service. We deliver economies of scale and efficiencies through cloud-based services and our approach is to add new network services through our IPX cloud to deliver higher value to mobile operators. SAP Mobile Services provides an unmatched partner footprint of operators around the world and breakthrough new rich communication services in the cloud powered by an unrivaled, standards-based infrastructure. Now we are enabling operators to test RCS and VoLTE interconnection through the IMS hub.”
SAP Mobile Services is a global leader in mobile interconnection and mobile consumer engagement services. It provides mobile operators with unparalleled capabilities in global messaging interconnect, data roaming and an array of IPX-based services and enables enterprises to engage with their consumers through innovative mobile marketing and communication solutions. SAP Mobile Services helps businesses process 1.8 billion messages per day, reaching more than 990 operators and 6.1 billion subscribers across 210 countries.
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Margherita Di Cerbo, +44 207 6485358, email@example.com, GMT
iGSA – The Global mobile Suppliers Association, http://www.gsacom.com/news/gsa_390.php
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