Independent Research Firm Names SAP as a Leader in Customer-Centric Global Banking Platforms
SAP NEWSBYTE - SAP SE (NYSE: SAP) today announced that is has been ranked by Forrester Research Inc. as a leader in its report “The Forrester Wave™: Customer-Centric Global Banking Platforms, Q3 2014.” The report cited that the SAP® for Banking solution portfolio “sees a sophisticated support of customer-focused banking platform elements such as multichannel business processes and social media.”
Forrester evaluated the eight most significant software providers across 74 criteria encompassing the strength of their current offering, how their strategy matches up with industry trends and banking needs and the weight of their market presence. According to the report, “SAP, with its deep experience in business applications, offers comprehensive banking functionality, customer-focused banking platform capabilities, business flexibility via tooling, and comes with the broadest off-the-shelf support of analytics and accounting.”
Customer-centricity is the top priority for 81 percent of large banks surveyed in a 2013 report by Bloomberg Businessweek**. Half of the banks reported that they do not have the right sophisticated capabilities to support their customer strategies.
“Banking interactions are no longer occurring through just the teller or ATM,” said Falk Rieker, global head of the Banking business unit at SAP. “It’s happening digital on social networks and on mobile apps with a whole new audience of digital natives. We’ve adapted to these trends by creating an integrated, customer-centric platform that empowers banks to understand and engage with their customers in these channels, in the way they want.”
The SAP for Banking solution portfolio streamlines core processes with a comprehensive collection of integrated end-to-end solutions covering multichannel management, transactional banking, payments, finance and risk management, customer engagement, human resources and procurement. Banks both large and small can rely on SAP for Banking to help better service their customers across all channels, reduce their cost and complexity, identify risks early on and better meet regulatory compliance.
To learn more, read the report. For more information, visit the SAP News Center. Follow SAP on Twitter at @sapnews.
Birgit Dolny, +49 (6227) 7-61664, email@example.com, CET
*Forrester Research Inc. “The Forrester Wave™: Customer-Centric Global Banking Platforms, Q3 2014”, August 2014
**Bloomberg Businessweek, Research Services, Banks Betting Big on Big Data and Real-Time Customer Insight, September 2013
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