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SAP Extends the Power of Predictive Analytics to Unlock Big Data With Acquisition of KXEN

SAP and KXEN Join to Extend Predictive Insight to Line of Business Users Across the Workplace

WALLDORF, Germany - SAP AG (NYSE: SAP) today announced plans to acquire KXEN, a leading provider of predictive analytics technology for line-of-business users and analysts. The addition of KXEN promises powerful and easy-to-use predictive capabilities for the extensive customer base of industry-leading cloud and on-premise solutions from SAP. The combination of KXEN with the advanced analytics, agile visualization and enterprise business intelligence capabilities from SAP, along with the SAP HANA® platform is intended to help companies to harness big data, engage users across the enterprise and aims to execute before their competitors to gain advantages they never thought possible.

The market for predictive analytics software is estimated to be worth US$2 billion today and is expected to exceed US$3 billion in 2017.* With increasingly pervasive big data environments, companies must not only sense the present but see the future and proactively shape it to their advantage. KXEN technology extends predictive analytics tools beyond data scientists to line-of-business users and analysts in the workplace by automating key modeling and analytical tasks and enabling faster deployment and adoption.

“With increased demand for actionable insights from ever-growing volumes of data, broader access to predictive analytics is key,” said Henry Morris, senior vice president for Worldwide Software and Services Research, IDC. “KXEN supports this objective by moving predictive analytics into the cloud and inside of the enterprise applications most popular with end users.”

KXEN is intended to complement existing advanced analytics from SAP, including SAP® Predictive Analysis software, a workbench for defining, executing and visualizing predictive analysis. The predictive technology can be used to enhance the value of core SAP applications for managing operations, customer relationships, supply chains, risk and fraud. Additionally, the company plans to incorporate KXEN technology into cloud and on-premise SAP applications built on SAP HANA, including the SAP® Fraud Management analytic application, SAP® Smart Meter Analytics software and the SAP® 360 Customer solution. This is aiming to help customers use predictive analytics and data mining to make better decisions on petabytes of big data. The acquisition is expected to allow SAP to introduce new predictive capabilities to the portfolio of solutions for more than 25 industries, particularly data-intensive vertical industries such as telecommunications, retail, consumer products, manufacturing and financial services.

“The compelling combination of KXEN with market-leading analytics and business intelligence solutions from SAP intends to deliver the capability organizations need to innovate for growth in high-volume data environments,” said Michael Reh, executive vice president, Business Information Technology, Products & Innovation, SAP. “Just as SAP is revolutionizing visualization, KXEN will allow us to bring predictive analytics to more business users, enabling easier-to-adopt solutions and the delivery of greater value via SAP solutions.”

With headquarters in San Francisco and major operating locations in Paris and London, KXEN provides predictive analytic tools and applications that automate the end-to-end modeling process, helping to deliver highly accurate and robust predictive models. Its award-winning solutions replace the classic model creation process, which is manual, repetitive and prone to human errors. KXEN’s flagship product, InfiniteInsight® , is able to deliver orders of magnitude improvements in speed and agility to optimize steps in the customer life cycle- including acquisition, cross-sell, up-sell, recommendation, retention and next-best activity, as well as across the business for risk, fraud and operations.

“We are excited to integrate our leading predictive analytics capabilities with market-leading enterprise BI and agile visualization platforms from SAP, which we expect will result in unmatched analytics breadth and depth in the marketplace,” said John Ball, CEO, KXEN. “Our customers were increasingly asking us to focus on predictive applications that could be easily consumed by the business, both in the cloud and on premise. The real-time big data capabilities of SAP HANA make it the ideal platform to deliver on this vision.”

SAP expects the transaction to close in the fourth quarter of 2013.

For more information, visit the SAP Newsroom.

*IDC, “Worldwide Business Analytics Software 2012-2016 Forecast and 2011Vendor Shares,” Jun 2012

About KXEN
KXEN is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, deliver orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 248,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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