Geraldine McBride Named President of SAP North America
Technology Executive With More Than 20 Years Global Experience Returns to SAP
NEWTOWN SQUARE, Pa. - SAP AG (NYSE: SAP) today announced the appointment of Geraldine McBride as president of its North America region. In this role, McBride is responsible for all of SAP’s business operations in the United States and Canada. She will report to Robert Enslin, president of sales and part of the SAP Global Managing Board.
McBride rejoins SAP from Dell, where she served as vice president and global head for the Applications and BPO Services business, and most recently as vice president of Dell Services for Asia Pacific and Japan. In these roles, she led a team of more than 15,000 professionals building next-generation services offerings and process capabilities for Dell Services on a global basis across multiple industry verticals and market segments. During her tenure, she transformed Dell Services businesses to provide profitable growth; co-innovated with Dell customers to deliver data center, application development, application modernization, mobility and cloud-based solutions; and led sales and delivery of end-to-end Dell solution capabilities in key markets including the U.S., Europe, India, Japan and China.
Prior to Dell, McBride spent 15 years with SAP in numerous senior executive and sales management roles. She was most recently president and CEO of SAP Asia Pacific Japan, where she led the transformational growth of the company’s business in the region. She also served as CEO and managing director of SAP Australia and New Zealand as well as senior vice president and general manager in North America, where she was responsible for leading the consumer and manufacturing business and building momentum within the company’s customer relationship management (CRM) solutions group. During her time in North America, McBride was also instrumental in transforming SAP’s go-to-market model in 2002 and helping to develop the foundation of the region’s future growth and success.
"Geraldine knows our customers, understands the importance of our partners and has the experience needed to lead SAP’s next chapter of growth in North America," said Enslin. "We’re excited to have her back within the SAP family and look forward to her leadership and expertise in this key region."
McBride was born in New Zealand and received a bachelor’s degree from Victoria University in Wellington.
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 190,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
© 2012 by SAP AG. All rights reserved.
SAP and the SAP logo are registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and the Sybase logo are registered trademarks of Sybase Inc. Sybase is an SAP company. Crossgate is a registered trademark of Crossgate AG in Germany and other countries. Crossgate is an SAP company.
Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.
Follow SAP on Twitter at @sapnews.
For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)
For more information, press only:
Atle Erlingsson, +1 (415) 858-8149, firstname.lastname@example.org, PDT
Jim Dever, +1 (610) 662-1341, email@example.com, EDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; firstname.lastname@example.org