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Adarsh Credit Co-Operative Society Goes Mobile to drive Financial Inclusion Efforts

Adopts SAP Sybase 365 to enable deposits and lending businesses on mobile.

India - Taking a step towards its contribution to drive financial inclusion in the country Adarsh Credit Co-operative Society Ltd, a leading multi-state credit co-operative society, has deployed SAP Sybase 365 to support its vision of offering a seamless, personalized and contextually relevant functionality at the right time to its members any time, any place across India.

Committed to reach to every corner of the country, Adarsh Credit Co-Operative Society helps raise the social and financial status of its members by inculcating saving habits, while also providing technical and financial support. With the implementation of SAP® Sybase 365, Adarsh will now be able to offer customers a fast, easy and convenient way to conduct bank transactions in a secure, user-friendly, and cost-efficient application platform.

“Mobile-led financial inclusion represents a huge growth opportunity in developing economies like India. Optimising the payment gateway through SAP Sybase 365 will assist us to meet the requirements of the under served population. Our constant endeavour is to create a customer friendly service environment in order to galvanize the momentum of financial inclusion in the country,” said Rahul Modi, COO, Adarsh Credit Co-operative Society

With a reach of over a million members across India through its branches and Advisors network, Adarsh Credit Co-operative Society Ltd has an extensive branch network and reaches out to people in remote areas. They have traditionally played an important role in creating banking habits among the lower and middle-income groups and in strengthening the rural credit delivery system.

“The adoption of Sybase 365 mobile technology will provide an enriched experience to all the members of Adarsh Credit and supports our broader aim to catalyse the state of financial inclusion in India and empower the low income population with simplified cash collection procedures and secure transactions conducted over mobile devices.” said Himanshu Shah, CTO, Adarsh Credit.

“With mobile banking providing convenience and flexibility to financial institutions, the cutting edge Sybase 365 technology, aims to deliver Adarsh a world class financial inclusion platform.” Said Vikrant Chowdhary, Director BFSI, SAP India Pvt. Ltd.

Consumers have become increasingly sophisticated and are demanding easier access to a broad array of financial services through new channels such as mobile. Sybase 365® technology and expertise augments mobile money services for all consumers including the unbanked and underbanked in developing markets.

About Adarsh Credit Co-operative Society Ltd

Adarsh Credit Co-operative Society was founded in 1999 with the primary objective of uplifting the social and financial status of its members by inculcating saving habits among them through the spirit of co- operation and providing technical and financial support. As on January 31, 2014 the organization has more than 700 branches PAN India with a deposit base of INR 3,408 crores and loans deployed of more than INR 3,519 crores. The principal function of Adarsh Credit is to provide financial services to its members and to reach the nook and corner of the country. For more detail please visit : www.adarshcredit.in

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (an SAP company; NYSE: SAP), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.8 billion messages per day, reaching 900 operators and 5.4 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com. Follow us on Twitter at @Sybase.

Sybase and Sybase 365 are registered trademarks of Sybase, Inc. ® indicates registration in the United States. All other product and service names mentioned are the trademarks of their respective companies.

For more information, press only:
Chaya Arora, +91 9987590976, chaya.arora@sap.com
Prasanna SR, +91 9986077303, prasanna.sr@bm.com

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