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SAP and Vendavo Deepen Partnership to Empower Customers With New Profit Optimization Solutions

Vendavo Commits to Co-Innovation Road Map Based on SAP HANA®, Inks Agreement to Offer SAP HANA With Its Profitability Solutions

LAS VEGAS - SAP AG (NYSE: SAP) and Vendavo, the leading provider of enterprise solutions to analyze, negotiate and close profitable deals, today announced a significant expansion of the development road map and partnership based on the SAP HANA® platform aimed at providing customers with new real-time profit optimization solutions. The announcement was made at SAP® TechEd, being held October 21-25 in Las Vegas.

SAP HANA Powers Vendavo
Vendavo plans to run the next release of its Profit Analyzer application on the SAP HANA database. The solution will harness companies’ enterprise Big Data to identify opportunities to help sell more profitably. The power of SAP HANA will help make the solution a more powerful margin analytics application designed to give pricing analysts guided insight into high value profit improvement opportunities and is planned to offer superior performance and lower total cost of ownership (TCO) for both existing and new customers.

In this Profit Analyzer solution, planned for release in early 2014, use of SAP HANA is planned to replace Vendavo’s current proprietary in-memory technology, which runs on a traditional Oracle or DB2 database. Vendavo’s integration of SAP HANA has been facilitated by collaboration with the SAP® Co-Innovation Lab, where SAP and Vendavo have worked together to deliver the industry’s first profit optimization solution integrated with SAP HANA. Vendavo Profit Analyzer joins previously released Profit Finder as the first two of Vendavo’s profitable selling solutions to transition to run on the real-time SAP HANA platform.

“Our experience working with SAP and developing on the SAP HANA platform has greatly exceeded our expectations, giving us confidence in transitioning our whole enterprise product line to running on SAP HANA,” said Neil Lustig, Chief Executive Officer and President, Vendavo. “Customer response has been unprecedented and we expect rapid uptake due to the benefits SAP HANA delivers, such as lower total cost of ownership, faster data uploads, greater accessibility to enterprise Big Data, lightning-fast performance and the ability to easily scale to billions of rows of data.”

SAP to Update Portfolio of Vendavo Products it Resells, Including Support for SAP HANA
As further expansion of the existing solution extension partnership that began in 2005, SAP and Vendavo are updating the Vendavo-developed products on the SAP price list. This includes plans to add capabilities for running pricing dashboards and analytics in the SAP® Price and Margin Management application by Vendavo on SAP HANA to harness the added efficiency, speed, scale and data accessibility. SAP will also offer new flexibility and greater choice for customers in terms of when and how they choose to adopt functionality in SAP Price and Margin Management.

“We must continually renew our relationships with partners and look for new ways to deliver innovation,” said Dr. Vishal Sikka, member of the Executive Board of SAP AG, Products & Innovation. “We look forward to building on an already successful relationship with Vendavo to deliver even more value to our customers.”

Vendavo customers, representing over US$1.75 trillion in annual revenues, typically have realized margin improvement between 100 and 300 basis points.

For more information, including additional announcements and coverage from SAP TechEd Las Vegas, visit the SAP SAP Newsroom.

SAP® TechEd in 2013: Las Vegas, Amsterdam, and Bangalore
SAP customers, partners, and technical experts are expected to convene at SAP® TechEd in 2013, the company’s premier technical conference. Hands-on workshops, demo-driven lectures, and Q&A sessions on the latest developments in analytics, mobile, cloud, database, and in-memory computing enable SAP TechEd attendees to enhance their skills while making valuable connections with peers and IT experts from the SAP community. SAP TechEd is being held in Las Vegas, Nevada, from October 21-25, and will be held in Amsterdam, Netherlands, from November 5-7; and Bangalore, India, from December 11-13. Follow SAP TechEd on Twitter at @SAPTechEd and join the conversation at #SAPTechEd.

About Vendavo
Vendavo’s profitable selling solutions help customers sell more profitably by empowering salespeople to negotiate confidently at the “Moment of Truth”, delivering 10-30% incremental profit, while increasing front-line effectiveness, agility and responsiveness. Vendavo is the enterprise profitability solution of choice for more than 300 company divisions at some of the world’s biggest names in Chemicals and Process Industries, Consumer Packaged Goods, Wholesale Distribution, Energy and Utilities, Technology, Industrial Manufacturing, and Medical Devices and Consumables.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 251,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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For customers interested in learning more about SAP products:
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For more information, press only:
Jason Loesche, SAP, +1 (484) 437-0015, j.loesche@sap.com, EDT
Caitlin Scott, +1 (415) 426-5643, vendavo@trainercomm.com, PDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; press@sap.com

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