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SAP and SAS to Extend the Power of the Real-Time Enterprise With Strategic Partnership

Companies to Deliver Innovative, High-Performance Solutions that Combine SAP HANA® Platform With Industry Applications from SAS

LAS VEGAS and CARY, NC - SAP AG (NYSE: SAP) and SAS have unveiled a strategic partnership that is expected to advance in-memory data analysis capabilities for businesses across industries. SAP and SAS will partner closely to create a joint technology and product roadmap designed to leverage the SAP HANA® platform and SAS analytics capabilities. By incorporating the in-memory SAP HANA platform into SAS applications and enabling SAS’ industry-proven advanced analytics algorithms to run on SAP HANA, decision makers will have the opportunity to leverage the value of real-time data analysis within their existing SAS and SAP HANA environments. The announcement was made at SAP® TechEd, being held October 21-25 in Las Vegas.

SAP and SAS are leaders for in-memory platform technology, advanced analytics and business applications. The collaboration between SAS and SAP is expected to harness the power of combined platforms while helping to eliminate data movement, duplication and reconciliation. It will also enable massive parallelization of computationally intense workloads, all in-memory, enabling new Big Data solutions that could not previously be delivered.

The in-memory functionality is designed to improve data scientists’ productivity by accelerating model development, iteration and deployment. The single environment for business applications and advanced analytics is expected to also vastly simplify IT landscape, help reduce costs and deliver real-time performance. “The partnership of SAS, the market-leading advanced analytics provider, with SAP will simplify Big Data and analytics efforts by reducing data movement and allowing for faster decision-making,” said Henry Morris, Senior Vice President, Worldwide Software and Services, Research, IDC. “It can be more efficient to move the model to the data than the data to the model. This relationship will significantly drive value to joint customers.”

SAS and SAP plan to execute a co-sell pilot program to engage select joint customers to validate SAS applications running on SAP HANA. The goal of this program is to build and prioritize the two firms' joint technology throughout 2014, in particular for industries such as financial services, telecommunications, retail, consumer products and manufacturing. The applications are expected to target business areas that require a combination of advanced analytics running on an in-memory platform that will be designed to yield high value results. Such opportunities exist in customer intelligence, risk management, asset management and anti-money laundering, among others.

“Combining the power of SAP HANA platform with SAS advanced analytics applications is the first wave of innovation we plan to deliver to our joint customers,” said Bill McDermott, Co-CEO and member of the Executive Board of SAP AG. “With the powerful capabilities that the two companies plan to deliver jointly , the opportunities are endless.” In-memory functionality allows businesses the ability to handle large data sources while also supporting real-time analytics.

“SAS and SAP can help companies manage the massive volumes of information they are constantly dealing with and make sense out of it,” said Jim Goodnight, SAS CEO. “Between our two companies, we have the expertise and the products to help ensure that our customers can see and act on the power of performing advanced data analysis within their database and not outside of it.”

For more information, including additional announcements and coverage from SAP TechEd Las Vegas, visit the SAP Newsroom.

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 65,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2013 SAS Institute Inc. All rights reserved.

SAP® TechEd in 2013: Las Vegas, Amsterdam, and Bangalore
SAP customers, partners, and technical experts are expected to convene at SAP® TechEd in 2013, the company’s premier technical conference. Hands-on workshops, demo-driven lectures, and Q&A sessions on the latest developments in analytics, mobile, cloud, database, and in-memory computing enable SAP TechEd attendees to enhance their skills while making valuable connections with peers and IT experts from the SAP community. SAP TechEd is being held in Las Vegas, Nevada, from October 21-25, and will be held in Amsterdam, Netherlands, from November 5-7; and Bangalore, India, from December 11-13. Follow SAP TechEd on Twitter at @SAPTechEd and join the conversation at #SAPTechEd.

Note to Editors:
Webcasts, announcements, media roundtables, keynote presentations and blog posts from SAP TechEd will be available on the SAP Newsroom at: www.news-sap.com. To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high-resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV. Follow SAP on Twitter at @sapnews.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 251,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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© 2013 SAP AG. All rights reserved.
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For more information, press only:
Jason Loesche, SAP, +1 (484) 437-0015, j.loesche@sap.com, EDT
Samantha Finnegan, SAP, +1 (415) 377-0475, samantha.finnegan@sap.com, PDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; press@sap.com
Shannon Heath, SAS, +1 (919) 531-2676, Shannon.Heath@sas.com, sas.com/presscenter

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