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SAP Reinvents the Real-Time Enterprise in Asia Pacific

Avon Cycles and Nongfu Spring choose SAP Business Suite powered by SAP HANA

INDIA, BANGALORE -

SAP AG (NYSE: SAP) today announced that Avon Cycles, India’s leading cycle manufacturer, and Nongfu Spring, China’s largest bottled water producer, are now ramp up customers of SAP Business Suite powered by SAP HANA. The new product suite brings analytics and transactions into a single in-memory platform.

SAP Business Suite now powered by SAP HANA represents a new option offered to SAP Business Suite customers. It helps to provide customers with an exceptional ability to translate real-time insights to action while removing the complexity of redundant data and systems. SAP HANA - the next generation platform - is well-suited to help customers navigate the dynamic market conditions of the Asia Pacific region, home to four of the five world’s fastest-growing economies, 60 per cent of the world’s population, and an urban population of 1.9 billion people that’s expected to balloon to 3.3 billion by 2050.[1] This environment presents businesses with both challenges and opportunities. With fierce competition and ever-changing conditions, real-time access to information becomes critical for decision-making.

"Today marks a significant milestone as we now enable SAP Business Suite to benefit from the power of SAP HANA, which since 2010 has been the core platform delivering real time business outcomes for our customers by transforming both existing and new applications," said Rajamani Srinivasan, Vice President -Applications Sales, SAP Indian Sub-continent. "Now the software, at the heart of thousands of the world’s best-run companies, can work and think as fast as our imagination. Together with a strong open ecosystem of partners, SAP Business Suite continues to fully support and optimize all major databases in the industry, further demonstrating our commitment to openness and innovation without disruption," he added.

SAP itself went live on the SAP Customer Relationship Management (SAP CRM) application powered by the SAP HANA platform in two and a half months. More than 14,000 SAP employees worldwide have real-time access to real-time business insights for smarter decision making and new productivity gains.

"With SAP Business Suite powered by SAP HANA, we are raising the bar higher to deliver a complete new user experience for our customers and partners. By combining analytics with transactions, customers can now manage all mission-critical business processes and get instant access to real-time information across SAP Business Suite applications," said Srikanth Gopalakrishnan, Vice President, Application Innovation, SAP Labs India. "With SAP Business Suite powered by HANA, customers can run smarter business innovations, faster business processes and simpler business interactions. The development of SAP Business Suite powered by HANA was a global collaborative project that started three years ago and leveraged on the huge talent pool at SAP Labs India."

Potential of Real-Time Solutions for Customers in Asia Pacific
As the only integrated real-time platform that can support an entire business, SAP Business Suite powered by SAP HANA addresses a key customer need. According to a recent IDC[2] survey of more than 750 IT managers and business managers from around the world about the challenges they face with separate platforms for transactions and analytics, IDC found 40 per cent required more than two days to prepare financial data for reporting. When asked to identify the improvement that would have the most positive impact on their organisations, respondents elected "faster access to information" above all other responses. " Faster analysis" was chosen as the third most impactful change.

"We are delighted to bring SAP Business Suite powered by SAP HANA into our IT environment, replacing Oracle. The power of doing business in real-time is immense. At Avon Cycles, we are constantly looking for ways to do things faster, smarter and more efficiently. We need to constantly manage a huge volume of bought out components - each bicycle has more than 360 components and there are over 200 models with an average of three sizes per model and three colors in each size. Adding to the complexity is the challenge of forecasting our sales as bicycles are regarded as commodities in India, resulting in a very short lead time for material requirements planning. Transforming to real-time planning and monitoring of order fulfilment scenarios are extremely critical for Avon Cycles, and we believe SAP Business Suite powered by SAP HANA will help make a significant difference," said Kuljeet Singh Sethi, CIO, Avon Cycles Ltd.

"In 2011, Nongfu Spring became the first customer for SAP NetWeaver Business Warehouse powered by SAP HANA in China. Now again, we are leading the way in adopting SAP Business Suite powered by SAP HANA," said Hu Jian, CIO, Nongfu Spring. "SAP has given us strong support in our informatization process and our cooperation with SAP has led to an exciting transformation journey. By adopting SAP Business Suite powered by SAP HANA, Nongfu Spring expects to achieve smarter business innovation, faster business processes and simpler business interactions to become a true real-time enterprise."

A customer can benefit from SAP Business Suite powered by SAP HANA via a rapid-deployment solution that addresses the most urgent business needs by providing a complete package of preconfigured software, implementation services, content, and end user enablement for a fixed price and scope.

Rapid-deployment solutions are offered to speed implementation and lower risk. They accelerate the customer’s ability to consume the latest SAP innovations by offering a clear business outcome along with delivery timeframe and total cost of deployment.

Strong Backing from SAP Services and Partner Ecosystem
The SAP Services organization has delivered more than 40 proofs of concept and 30 customer implementations of SAP HANA in the region. This number is expected to grow substantially based on the expected value from the SAP Business Suite powered by SAP HANA. SAP Services has a team of more than 400 experienced SAP HANA consultants in the region and expects to have more than 200 consultants for SAP Business Suite powered by SAP HANA by the end of March 2013 to help customers to continue to innovate without disruption.

In addition, SAP is nurturing a vibrant, open ecosystem of partners who can help customers transform to their entire business in real-time for smarter business innovations, faster business processes, and simpler business interactions. In 2013, SAP aims to grow the specialization of skills required for SAP Business Suite powered by SAP HANA by training the current resource pool of more than 3,000 partner consultants already trained on SAP HANA in Asia Pacific Japan in the new curriculum. This will be done through a planned and targeted training program offered to selected partners, as well as by working with consultants in the university market.

With SAP Business Suite powered by SAP HANA, partners have an opportunity to innovate and grow their business while helping their customers innovate and grow. Please read the following quotes of support provided by partners:

Wipro (India, Global)
"SAP Business Suite powered by SAP HANA heralds a game-changing event in the world of Enterprise Applications. The capability to collect, consolidate, analyze, consume and act on real-time data will allow companies to rethink business processes at a fundamental level. We have worked closely with SAP in developing a deep appreciation of SAP Business Suite powered by SAP HANA. In addition, we have established a lab for SAP HANA lab in Bangalore and have dedicated architects supporting SAP HANA across geographies which will give us an opportunity to help customers dramatically innovate their business and transform into the real-time enterprise of tomorrow. With this offering, Wipro can help customers to differentiate and further expand their business by leveraging the real-time innovations delivered by SAP Business Suite powered by SAP HANA," said Satish Subramaniam, Vice President and Head of Enterprise Applications, Wipro.

vCentric Technologies (India)
"We are glad to help our key customer (Avon Cycles) as a true strategic delivery partner, in providing business scenario recommendations for SAP Business Suite powered by SAP HANA for its business needs. SAP Business Suite powered by SAP HANA is certainly going to take Avon's business to newer heights and will be a key differentiator in addressing its future business needs," said Venu Uppalapati, CEO, vCentric Technologies.

Accenture (China, Global)
"As one of the largest implementers of SAP HANA, we look forward to working with our clients to take advantage of SAP Business Suite powered by SAP HANA. We believe that SAP HANA has the potential to transform ERP by enabling a new way of thinking about business process execution and allowing our clients to extract more value from their SAP platform," said Christophe Mouille, global managing director of SAP business for Accenture.

Bluefin (Malaysia)
"Bluefin Solutions has a long-standing partnership with SAP, working closely to help our customers transform their businesses and create competitive advantages," said Serb Jodha, Head of Consulting - Asia Pacific at Bluefin Solutions. " Through cutting-edge technologies such as SAP Business Suite powered by SAP HANA, and with more than 30 consultants certified in SAP HANA and two distinguished engineers for SAP HANA globally within Bluefin Solutions, we are well-positioned to provide strategic, independent advice to business and IT leaders around the world on leveraging HANA to deliver accelerated business benefits, smarter innovation and faster performance."

Brightree Solutions (Malaysia)
"It has been an enriching experience partnering with SAP for its leadership in helping organizations to run better. SAP has enabled partners like Brightree to innovate constantly to stay relevant and competitive in today’s dynamic marketplace. SAP Business Suite powered by SAP HANA is a game-changing and revolutionary solution, that will re-invent businesses," said Ewe Cheng Phuah, Joint Managing Partner, Brightree Solutions.

Dimension Information Technology Co., Ltd. (China)
"We are so excited about SAP China’s launch of SAP Business Suite powered by SAP HANA, as it is one of the game-changing products Dimension’s corporate customers have expected for a long time. With this offering, our customers can manage their core business processes with consistent and relevant real-time data. The core software can complete the task at a speed beyond imagination, and customers don’t have to compromise on cost and performance. SAP Business Suite powered by SAP HANA not only brings revolutionary changes to business performance and speed, it also kicks off new business process practices based on a large amount of real-time data. Our customers will benefit a lot from the introduction of SAP Business Suite powered by SAP HANA, and Dimension will accordingly create new opportunities for providing professional service, helping customers create the new real-time enterprise, and keep our service commitment of consistent innovation without disruption," said Xumin Zhao, CO-CEO, Dimension Information Technology Co., Ltd.

Electra (Singapore)
"SAP is consistently supportive of its partners like Electra, and this support enables us to provide the best end-to-end solutions for our customers," said Michael Lim, CEO, Electra. "Our customers continually tell us that time is a crucial factor in their business performance, so we expect to see strong demand for the significant time savings benefits provided by SAP Business Suite powered by SAP HANA."

HAND Enterprise Solutions Co., Ltd. (China)
"HAND has been an SAP partner for nearly a decade and has strong experience working on implementation, support and new technology development. With SAP Business Suite powered by SAP HANA, everyone in the partner ecosystem can reconsider their business practices and explore new growth opportunities in the new technology era. Hot topics such as big data and cloud computing become more practical with the availability of SAP HANA. As an SAP partner in China, HAND will certainly ride the wave and develop solutions that leverage SAP HANA to deliver better customer experience in a more effective way," said Dean Chen, General Manager, HAND Enterprise Solutions Co., Ltd.

itelligence (China, Global)
"SAP Business Suite powered by SAP HANA gives itelligence and SAP the opportunity to help customers achieve an unprecedented level of business results. With this offering, we will extend our partnership to help customers to differentiate — and transform their operations and outcomes — with real-time analytics tied to transactions and processes," said Uwe Bohnhorst, COO, itelligence.

NEC (Singapore, Global)
"Our engagement with SAP has been very dynamic, allowing NEC APAC to leverage SAP’s end-to-end line of products and industry best practices to provide the right solutions to all our customers. We are very delighted and look forward to deepening our relationship with SAP, especially with SAP's initiative in driving more collaborative business opportunities through indirect channels within the ecosystem. SAP Business Suite powered by SAP HANA will be a very strategic initiative within the NEC APAC ERP Division not only from a business opportunity perspective but it will also enable us to provide innovative business solutions that help reinvent and exceed our customers’ business expectations in terms of faster response time to market and accelerated business outcomes," said Lim Kok Quee Managing Director, NEC Asia Pacific Pte Ltd.

NTT DATA (Australia)
"NTT DATA is partnering closely with SAP to enable our teams with skills and expertise around SAP Business Suite powered by SAP HANA. NTT DATA is delivering real business value for our customers with SAP HANA, and we see significant opportunity to do the same with SAP Business Suite powered by SAP HANA," says Max White, CEO Asia Pacific, NTT DATA Business Solutions.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organisations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 232,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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For more information, press only:
Rathnam Subramanyam, +91 7829411779, rathnam.subramanyam@sap.com
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