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SAP Unveils Online Dashboard to Provide Fans With Analytic Insights for NFL.com Fantasy Football Player of the Year

Winner to Be Announced During “2nd Annual NFL Honors” Awards Ceremony Saturday, February 2

NEW YORK - SAP AG (NYSE: SAP), working with the National Football League (NFL), today announced the launch of an online analytics dashboard to provide fans with insights regarding the selection of the NFL.com Fantasy Player of the Year for the 2012 season. The dashboard, now live on NFL.com/Honors, is exhibiting the statistics of the top eight finalists in a visually rich format. Based on SAP-generated analytics combined with NFL.com fantasy football data, the NFL.com Fantasy Player of the Year Award recognizes the football player that has outshined all other players in the league in fantasy football.

The NFL.com Fantasy Player of the Year presented by SAP will be announced the night before Super Bowl XLVII at the “2nd Annual NFL Honors” - a two-hour primetime awards special to air nationally on Saturday, February 2, 9:00 - 11:00 p.m. EST on CBS. Further details about the NFL.com Fantasy Player of the Year presented by SAP , including information on the eight finalists, are available at NFL.com/Honors.

The user-friendly dashboard serves as a central hub for statistical comparison of the eight finalists’ performances over the 16-week fantasy season, including overall season points, points per game and average player figures in comparison to others who play the same position. The database also provides a week-by-week point graph, a quick analysis of each player’s performance and other engaging football-related analytics to provide tremendous value to fans.

“Fantasy football fans love stats almost as much as watching the action on the field," said Jonathan Becher, CMO. “The SAP dashboard enhances the NFL.com Fantasy experience by distilling millions of data points and allowing fans size up their favorite players more easily. Soon fans will be able to use the analytical power of SAP to predict the most valuable players for their fantasy teams.”

In October 2012, the NFL and SAP announced a multi-year marketing sponsorship that made SAP the Official Cloud Software Solutions, Business Software and Business Analytics Software Sponsor of the league. The NFL will utilize cloud solutions from SAP to support the continued innovation and enhancement of NFL.com’s fantasy football platform. Through the implementation of on-demand SAP solutions, SAP and the NFL will deepen the NFL.com fantasy football experience, providing fans with enhanced analytics and functionality within the game.

For more information, visit the SAP Newsroom.

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