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SAP University Alliances Program Reaches Out to "Next-Gen" Influencers, Welcomes 800th Member in EMEA

SAP NEWSBYTE - SAP AG (NYSE: SAP) today announced that the SAP University Alliances program will reach the next generation of influencers through plans to empower 1 million students in 2013 with knowledge of the SAP HANA platform. The company also welcomed to the program the 800th member in the Europe, Middle East and Africa (EMEA) region. The announcement was made at SAPPHIRE NOW + SAP TechEd, being held November 13-16 as a co-located event in Madrid.

In 2013, the SAP University Alliances program plans to influence the next generation and reach 1 million students with knowledge of SAP HANA. As a first step, students took part in SAP InnoJam, the pre-conference event held November 10 and 11, prior to SAP TechEd Madrid. Kick-off and introduction of further initiatives took place onsite with 100 professors and academics representing the SAP University Alliances program community in EMEA. The PhotoTribe mobile app was showcased, along with plans for more apps to come.

SAP University Alliances is further addressing young people through the innovative learning platform of the SAP HANA Academy site. Additionally, SAP Startup Forum events for students are planned throughout the coming year in Berlin, Finland, Johannesburg, London, Moscow, Paris and Tel Aviv. And through SAP Community Network, the largest community for students around SAP HANA is also available. The "SAP Students Council" will serve as a worldwide council of students to offer the ability to mutually influence. Student members will benefit from diverse communities for matchmaking, for example, student to research, student to businesses and peer group matchmaking.

Following a signing ceremony at SAPPHIRE NOW + SAP TechEd Madrid, the University of Applied Management Studies in Mannheim joined SAP University Alliances as the 800th member university in EMEA. The innovative, newly founded university focuses its education on internationalization and globalization of companies.

SAP University Alliances was founded in Germany in 1988. Today, more than 1,300 universities throughout the world participate in the program. Each year, more than 250,000 students enroll in educational courses from SAP. For more information on the program, visit the SAP University Alliances community on SAP Community Network.

For announcements, blog posts, videos and other coverage during SAPPHIRE NOW + SAP TechEd Madrid, visit the Events Newsroom. Follow SAP on Twitter at @sapnews and @SAP_UA.

Media Contact:
Ann Rosenberg, SAP University Alliances, +45 29233340, ann.rosenberg@sap.com, CET

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