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SAP Opens New Mobility Design Center to Conceptualize, Design and Rapidly Build Mobile Solutions With Customers

SAP Applies User-Centric Design Approach to Create Intuitive, Easy-to-Use Mobile Solutions

PALO ALTO, Calif. - SAP AG (NYSE: SAP) today announced the opening of the new SAP Mobility Design Center to help customers meet the growing need for individualized mobile solutions. Headquartered on the company’s campus in Palo Alto, Calif., the center is focused on enabling companies to keep up with the consumerization of IT trend by conceptualizing, designing and building mobile solutions to better connect with employees and consumers.

To achieve consumer-grade experiences, customers collaborate with a team of user experience (UX) designers, architects and developers. The team employs design thinking principles and validates mobile solutions with end users continually throughout the build process. The SAP Mobility Design Center is a one-stop shop for designing, developing and validating customer-specific mobile enterprise solutions that are intuitive for users and leverage features such as touch, camera, GPS and other device functionality across a variety of device platforms.

Saving Time, Increasing Customer Satisfaction
Sysco Corporation is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. The SAP Mobility Design Center designed and built an application for Sysco using the SAP mobile platform. The app enables customers to manage inventory from Sysco and place orders, either manually or by setting replenishment metrics to re-order automatically. The app also allows a Sysco customer to track its own inventory not purchased from Sysco. This is both an added service for the customer and gives Sysco an expanded view into the items its customers need, and thus items it may want to offer in the future.

“As we are looking to grow our business, we are strongly focused on saving our customers time and making the business relationship as easy and collaborative as possible,” said Twila Day, chief information officer, Sysco. “Experts from the SAP Mobility Design Center supported us in designing, building and testing the mobile app, fulfilling our special requirements of having it run in unwired locations. This helps us in strengthening our customers’ satisfaction and loyalty, and makes it easier for our customers to engage and work with us.”

Mobile Solutions a Top Priority for Businesses
Mobile application development has become a top concern for enterprises and their CIOs. According to the 2012 Gartner CIO Survey, 61 percent of respondents plan to enhance their mobile capability during the next three years, with 48 percent believing they will become leaders by fully adopting innovative mobile solutions.1

“Mobile apps have become a priority for businesses today. Yet many companies struggle to build solutions fast enough and cannot find the right kind of talent,” said Sanjay Poonen, president, Mobile Division, SAP. “One of the sweet spots of the new SAP Mobility Design Center is developing beautiful mission-critical mobile solutions that can transform how companies do business. The center offers customers an innovative and collaborative alternative to rapidly mobilize their business with design thinking resulting in delightful consumer-like solutions, which is what users expect.”

“We see the SAP Mobility Design Center as a key driver of SAP’s mobile business,” said Elizabeth Hedstrom Henlin, enterprise software analyst, Technology Business Research.” TBR maintains that usability is more important than ever, and the ability for an app to connect seamlessly to the backend and function flawlessly over time is a business imperative.”

Agile Development, Collaborative Approach
At the SAP Mobility Design Center, the focus is on the end-user during the development process. Starting with the user experience, user input is quickly translated into first mock-ups of the envisioned solution, which are used for end-user validation. Based on feedback collected from the end users, the mobile solution is built with a connection to the back-end application and deployed into the target landscape for productive use. The highly iterative and collaborative process helps make certain that end users adopt and enjoy the experience of working with the solution.

The SAP Mobility Design Center is dedicated to ensuring the same level of quality, scalability and security that companies expect of all SAP solutions. The mobile solutions developed by the center often cover customers’ mission-critical business processes. To help ensure safe deployment, these solutions are built according to development guidelines based on the SAP mobile platform. The center takes care that solutions work reliably in productive environments and also offers maintenance services to customers.

The SAP mobile platform provides the foundation for business-to-consumer (B2C) and business-to-employee (B2E) mobile app development, mobile device management and mobile security management. SAP and its partners are delivering an expanding number of mobile apps and will continue to innovate in this important area of growth.

The SAP Mobility Design Center is the latest workspace development in a multi-year campus transformation initiative underway at SAP in Palo Alto. SAP has undertaken a significant investment in the Palo Alto campus and other locations worldwide to foster innovation and create an environment focused on delivering customer-centric solutions. Other recent transformations on the Palo Alto campus include a new cloud computing development center and the “AppHaus,” where teams focus on building new applications on top of the SAP HANA® platform. SAP aims to provide a next-generation work environment that inspires creativity, fosters innovation and accelerates the pace of innovation for its customers.

To learn more, visit the SAP Mobility Design Center page on sap.com. For more information, visit the SAP Newsroom.

1Gartner, “Magic Quadrant for Mobile Application Development Platforms,” William Clark, Ian Finley, Song Chuang, April 26, 2012

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 195,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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© 2012 by SAP AG. All rights reserved.
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