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SAP to Bring Startup Focus Program and SAP HANA Developer Community to India

Supports Entrepreneurs and Small Business Development with Breakthrough Innovations of SAP HANA

Bangalore - As part of a global initiative to share its 40 years of innovation and passion with entrepreneurs and small businesses, SAP today announced its plan to implement the SAP Startup Focus program in India. Through the program, SAP will help Indian startup companies scale their business through the adoption and development of new applications on SAP HANA, a real-time data platform. Over 30 startups have been invited to attend the event.

Offering startups the opportunity to create easy-to-access solutions to manage ‘big data’ in real-time with SAP HANA, the Startup Focus program will help unlock Indian entrepreneurs’ potential to drive economic growth and job creation. Through the program, SAP will help more Indian businesses run better, offering greater access to the benefits of SAP HANA’s open platform, powerful processing speed, ability to handle ‘big data’ and innovative next-generation applications.

"As the global economy recovers the future of innovation and promise of sustainable development largely relies on entrepreneurs and small businesses," said Dr. Vishal Sikka, member of the SAP Executive Board, Head of Technology & Innovation. "We are excited to now cooperate and grow with Indian startups to leverage the breakthrough innovations of SAP HANA to tackle 'big data' challenges at the speed of light. The program is an exciting platform to not only support the development of startup businesses, but also, in turn, contribute to innovation in India and the country’s overall economic growth.”

SAP will work closely with its Venture Capital and Private Equity partners to identify and support qualifying startup companies in the program. The earlier participants have seen the business value of SAP HANA and the value of participating in the program.

"I am excited to be a part of the SAP startup forum to know more about SAP HANA in-memory platform, see how it fits into SAP product roadmap and understand how it compares to other in-memory technologies. I am also looking forward to do a proof of concept with SAP HANA," said Puneet Giri, CEO, Ahoy Telecom Pvt Ltd.

Launched in March 2012, the SAP Startup Focus program aims to bolster innovation in startup communities around the globe by making SAP HANA’s breakthrough capabilities easily available to entrepreneurs and small businesses for development. Through a series of events across the world, the program offers eligible participants a simple, inexpensive and effective development accelerator, as well as the opportunity for collaboration and learning with fellow entrepreneurs and SAP executives at day-long forums.

About SAP
As a global leading supplier of enterprise application software and solutions, SAP helps companies of all sizes by offering business software solutions and consulting services to help them become enterprises with the best operation. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers users and enterprises to work together more efficiently and obtain business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 190,000 customers (including customers from the acquisition of Success Factors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com/india.

Media Contacts:
Subramanyam Rathnam, SAP Labs India, rathnam.subramanyam@sap.com

Bhavana R, Text100, +91 9886445384, bhavana.r@text100.co.in
Abhilash Kumar, Text100 + 91 9845872451, abhilasj.kumar@text100.co.in

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