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Capgemini and SAP Announce Strategic Co-Innovation and Co-Development Agreement for Mobile Solutions

Global Systems Integrator Will Participate in Creation and Development of Mobile Solutions Product from SAP Targeting Mobile Sales Execution

ORLANDO, Fla. and PARIS - SAP AG (NYSE: SAP) and Capgemini today announced an agreement to co-develop a mobile sales execution solution and a joint go-to-market plan for the next five years. This follows the global managed mobility agreement Capgemini signed with SAP and Sybase in September 2011. Today’s announcement focuses initially on the consumer products sector to design a mobile application solution for companies selling products via mobile direct store delivery with additional requirements for accelerated customer relationship management (CRM). The solution is planned to be based on Sybase® Unwired Platform and aims to help customers reduce costs but at the same time improve customer experience, as mobile channels become increasingly important. The announcement was made at SAPPHIRE® NOW, being held in Orlando, Florida, May 14-16, 2012.

"Having worked with SAP and Capgemini for many years on the Direct Store Delivery area, we feel that their shared knowledge is a huge asset to build a solution for the consumer products industry," said Alejandro Bombaci, CIO for Empresas Polar, a leading consumer products manufacturer and distributor. "Capgemini's mobile development capabilities combined with SAP products and mobile strategy experience will produce a world-class mobile solution, which includes extensive process coverage and strong data integration, that should become the de-facto standard in the industry."

The joint team will leverage SAP excellence in back-end architecture, process consulting, custom development and technical optimization, along with Capgemini strengths in mobile architecture design, implementation and hosting services, drawing on its recently created Global Mobile Solutions Service Line.

"We are delighted to sign this significant co-development agreement with SAP and to have been defined as the preferred systems integrator for mobile sales execution in the consumer products industry," said Fernando Alvarez, mobile solutions global service line leader, Capgemini. "This agreement builds on our strong relationship with SAP in the area of mobile. It will help us deliver further value to our customers as we continually strive to build and advise on solutions, in a sector where mobile channels are developing at a rapid pace."

"We are partnering with Capgemini because of their strong global footprint, deep expertise in implementation, hosting services, mobile capabilities and functional expertise in the market," said Sanjay Poonen, president, Product Go-to-Market, and head of Mobile Division, SAP. "We look forward to developing our go-to-market strategy with them over the next years, as one of the leading forces in the marketplace."

Capgemini has a long-standing relationship with SAP with nearly 11,500 practitioners focused on SAP solutions globally. It provides application life-cycle services in support of SAP solutions, including on-premise, on-device and on-demand projects to thousands of clients worldwide. Capgemini has one of the broadest offerings of SAP Services globally, including design, build, run and operate services. It delivers solutions to its customers by providing SAP software licensing, implementation, hosting, application management and business process outsourcing under one contract. In March 2012, Capgemini received an SAP Pinnacle award in the category of "Transformational Award: Unwired Enterprise."

For announcements, blog posts, videos and other coverage during SAPPHIRE NOW, visit the Events Newsroom.

SAPPHIRE® NOW
With SAPPHIRE® NOW, SAP offers its customers, partners and prospects even more opportunities to engage in dialogue with peers, participants and thought leaders around the globe. Being held in Orlando, Florida, May 14-16, 2012, this enhanced, real-time event connects attendees on site with global participants through state-of-the-art broadcast studios and an online experience that incorporates the latest social media and community functionality. Whether on site or online, participants can gain insight as to how SAP is delivering on its product strategy and helping organizations around the world to run better. For more information, visit www.sapphirenow.com. Follow SAPPHIRE NOW on Twitter at @SAPPHIRENOW and visit the Events Newsroom at www.events.news-sap.com.

Note to Editors:
Webcasts, announcements, media roundtables, keynote presentations and blog posts from SAPPHIRE NOW will be available in the Events Newsroom at: www.events.news-sap.com. To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high-resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV. Follow SAP on Twitter at @sapnews.

About Capgemini
With around 120,000 people in 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2011 global revenues of EUR 9.7 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience™, and draws on Rightshore®, its worldwide delivery model.
Learn more about us at www.capgemini.com.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 190,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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© 2012 by SAP AG. All rights reserved.
SAP and the SAP logo are registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and the Sybase logo are registered trademarks of Sybase Inc. Sybase is an SAP company. Crossgate is a registered trademark of Crossgate AG in Germany and other countries. Crossgate is an SAP company.

Rightshore® is a trademark belonging to Capgemini

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For more information, press only:
Jason Loesche, SAP, +1 (484) 437-0015, j.loesche@sap.com, EDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; press@sap.com
Christel Lerouge, Capgemini, +33 (0)1 47 54 50 76, christel.lerouge@capgemini.com
Hester Decouz, Capgemini, +44 870- 904 5758, hester.decouz@capgemini.com

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