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SAP HANA Now Generally Available to Customers Worldwide

Customer Pipeline is One of Fastest Growing in SAP's History

WALLDORF, Germany - SAP AG (NYSE: SAP) today announced the general availability of SAP HANA™ appliance software to customers globally, heralding a new generation of analytics, business applications and IT simplification with SAP in-memory computing technology. The company also announced that Mitsui, one of the world's most comprehensive trading companies, has selected SAP HANA. Mitsui joins a growing list of customers around the world that are already seeing the technology's value, including Charité - Universitätsmedizin Berlin, The Charmer Sunbelt Group, Hilti and Medtronic. (See customer testimonial videos on SAP HANA.)

First conceived last spring, SAP HANA was delivered to select customers in November 2010 and today is made generally available as promised. SAP HANA has one of the fastest growing sales pipelines for new products in SAP's history.

SAP HANA introduces a new paradigm of real real-time computing, allowing companies to re-think their existing business challenges and tackle entirely new ones. With SAP HANA, customers can approach their business needs in profoundly different ways by using breakthrough analytics, unprecedented new applications and renewed existing SAP solutions.

For example, one customer is using SAP HANA to run real-time simulations to understand profitability and improve margins per project using granular revenue and cost data. Another customer that provides IT services for transportation companies is using SAP HANA to search through 360 million traffic records in a little over one second, allowing taxi companies to direct and dispatch cabs more efficiently and in real time. In addition, many customers are using SAP HANA to pull both SAP and non-SAP data. For example, a Fortune 100 company is using SAP HANA primarily for non-SAP application data sources from within the company and those coming from manufacturing partners.

As part of SAP's commitment to innovation without disruption, SAP HANA is designed to bring these benefits to companies without interrupting their existing IT systems. Moreover, SAP HANA can help customers streamline those systems by eliminating layers of the traditional stack.

"General availability is a major milestone for SAP HANA, but this is just the beginning," said Dr. Vishal Sikka, executive board member, Technology and Innovation, SAP AG. "SAP HANA brings a fundamental transformation to the way companies run their businesses and is at the heart of innovation across our entire product and technology portfolio at SAP. As we showed at SAPPHIRE NOW a few weeks ago, SAP HANA provides significant business value to customers, and I look forward to the next milestones with SAP HANA, building breakthrough new applications and building out the SAP HANA application cloud to deliver them."

Additional Resources
For additional information regarding SAP HANA and SAP in-memory computing technology, visit the SAP In-Memory Computing page on sap.com. Participate in the conversation on Twitter by using the #HANA hashtag and follow @SAPInMemory. For more information, visit the Technology and Platform newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device - SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 170,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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