SAP Launches Industry Cloud to Drive Business Innovation

Doubling Down on Industry Strategy, SAP Works with Customers, Partners, and Third-Party Developers to Solve Industry Challenges in the Cloud

SAP has launched industry-specific solutions to the cloud in order to drive customer innovation, the company has announced at its recent SAPPHIRE NOW event.

By combining its unrivalled expertise in industry-specific business processes, with the technical creativity of its global ecosystem and broad customer base, SAP has created a dedicated Industry Cloud organization.

Industry Cloud will use the company’s historic industry strength to develop prescriptive, industry-based cloud road maps that will help simplify and transform businesses. SAP plans to co-innovate with customers and partners to deliver industry-specific solutions expected to rapidly proliferate across the 25 industries SAP serves.

"Thanks to a combination of strong cloud take-up and ICT innovation across the public and private sectors, and a rapid rise in connected customers, the Middle East and North Africa businesses of all industries and sizes are set to capitalize on our recently-launched Industry Cloud solutions," said Deniz Kilyar, Head of Cloud, SAP MENA.

"Using Industry Cloud, our increasing number of customers across the Middle East and North Africa will discover unparalleled value across high-growth sectors such as mobile, analytics, and technology, and unlock the potential for knowledge-based economies and job creation for years to come," added Deniz Kilyar, Head Cloud SAP MENA.

SAPPHIRE NOW, held in Orlando, Florida, SAP offered customers, partners and prospects even more opportunities to engage in dialogue with peers, participants and thought leaders around the globe.

SAP HANA Delivers One Modern Platform for Business in the Cloud
Industry Cloud solutions are intended to run on SAP Cloud powered by SAP HANA via SAP HANA Enterprise Cloud, a fully managed, subscription-based cloud service used by customers today to run mission-critical SAP applications and manage vast amounts of Big Data all on one real-time business platform.

SAP HANA is the modern platform that empowers customers to transform their businesses and innovate in the cloud. This includes new innovations, key features and functionalities for SAP HANA, mobile, analytics, data services and cloud integration services delivered through beautiful and open user interfaces.

SAP also announced SAP Simple Finance, based on SAP HANA in SAP HANA Enterprise Cloud, which delivers real time insights to CFOs and finance departments worldwide.

Cloud-Based Momentum Across Industries
Already SAP has already achieved notable success in leading the way to the industry cloud model, including in the following industries: chemicals, financial services, healthcare, higher education and research, industrial machinery and components, professional services, public services, retail, sports, and travel and transportation.

Customer success was front and centre at SAPPHIRE NOW, including Kawasaki Motors Corp., USA; Jo-Ann Stores, Mediafly, The Timken Company, Bentley Systems Inc., AkzoNobel.

By fostering strategic collaborations with partners, including Red Hat, IBM, HP and VMware, as well as startups, SAP plans to offer customers broader choice, ease of deployment and simplified IT environments. One key SAP partnership is with Accenture the HP Enterprise Group to help clients more rapidly and cost-effectively adopt and deploy the SAP HANA platform through an innovative subscription based model.

Providing business users with personalized, responsive, and simple user experiences across devices, SAP Fiori user experience and SAP Screen Personas software will be included within underlying licenses of SAP software.

About SAPPHIRE NOW
With SAPPHIRE NOW, SAP offers customers, partners and prospects even more opportunities to engage in dialogue with peers, participants and thought leaders around the globe. Being held in Orlando, Florida, June 3-5, 2014, this enhanced, real-time event connects attendees on site with global participants through state-of-the-art broadcast studios and an online experience that incorporates the latest social media and community functionality. Whether on site or online, participants can gain insight as to how SAP is delivering on its product strategy and helping organizations around the world to run better. For more information, visit www.sapphirenow.com. Follow SAPPHIRE NOW on Twitter at @SAPPHIRENOW and for news and coverage during the event, visit the SAP News Center at www.news-sap.com.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 258,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com

Follow SAP on Twitter:
@SAPMENA
@SAPMENANews

Media contacts
Husain Al Tamimi, SAP +971 56 6811641, husain.tamimi@sap.com
Claire McPeak, SAP, +971 4 330 1777, c.mcpeak@sap.com
Steve Baron, Wallis Marketing Consultants, +971 4 390 1950, sap@wallis-mc.com

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