SAP Develops Innovative Mobility Services for the Connected Car

As part of a co-innovation project, SAP AG (NYSE: SAP) and BMW Group Research and Technology have developed an innovative technology infrastructure for in-vehicle mobility services. The research prototype is based on the SAP HANA® Cloud Platform and will provide personalized services to drivers based on their location and route. This collaboration brings SAP one step closer toward making its vision of the connected car a reality. The announcement was made at Mobile World Congress 2014, being held February 24-27 in Barcelona, Spain.

The cloud-based platform from SAP serves as a link between BMW and external partners that provide services such as parking, fuel, beverages and food. Information from the various partners is aggregated in a virtual marketplace that, in the future, could allow BMW to give passengers and drivers contextualized and personalized offerings via the in-car dashboard or mobile device. The SAP back end enables service providers to combine services and create new offerings tailored to particular drivers and passengers’ preferences.

Together with BMW Group Research and Technology, SAP has developed a prototype for parking and retail “couponing” use cases. Based on the driver’s profile and vehicle location, the system provides an appropriate space close to the driver’s destination. Related information such as fees and suitability for particular vehicles are also displayed. Once the parking space has been selected by the driver, the location is transmitted to the navigation system for routing guidance.

In the “couponing” use case, the driver receives information on deals based on his or her current location, selected route and individual preferences. Detailed information on each deal is also available. To help avoid distractions while driving, the driver can control the frequency in which the deals are displayed. Deals can be bookmarked and, as in the parking use case, the store location can be transmitted directly to the navigation system for routing guidance. The selected coupon is sent to the driver’s smartphone and can be redeemed immediately at the point of purchase.

SAP’s vision is to consistently enrich the driver’s experience and provide the convenience consumers expect from a connected and social world -- in or out of the vehicle. The SAP HANA Cloud Platform is helping companies across industries accelerate their product delivery and establish new business models and revenue streams. With a standardized platform, automotive manufacturers will have access to a network of service providers, enabling them to develop once and leverage SAP network of service providers with little additional work. The project is part of a joint research initiative of SAP and BMW Group Research and Technology. Gil Perez , senior vice president of Sustainable Industries and general manager of Connected Vehicles at SAP, will speak at the Mobile World Congress panel, “Steering the Automotive Industry into the Future with M2M,” on Thursday, February 27 at 11:30 am CET.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 253,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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Claire McPeak, SAP, +971 4 330 1777, c.mcpeak@sap.com
Neil Jaques, Wallis Marketing Consultants, +971 4390 1950, sap@wallis-mc.com

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