SAP Hosts Design-Thinking Session at Government Summit to Drive Creation of Innovative Citizen-centric Services

SAP today hosted a “design thinking” session for delegates the Government Summit to help drive the creation of new and innovative citizen-centric services



“Design Thinking is a mindset backed by a suite of tools that gives us a powerful new way to solve problems and unlock potential,” said Qais Gharaibeh, UAE Managing Director, SAP MENA.

“It complements our existing approaches by focusing on understanding the human side of things — what our technology is, and what that technology means to its users.”

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 253,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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Media contacts
Husain Al Tamimi, SAP +971 56 6811641, husain.tamimi@sap.com
Claire McPeak, SAP, +971 4 330 1777, c.mcpeak@sap.com
Neil Jaques, Wallis Marketing Consultants, +971 4390 1950, sap@wallis-mc.com

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