SAP User Group (SUGMENA) Invites Members to Drive SAP’s Regional Strategy

SUGMENA C-Council Features 28 Senior Executives from Customers in MENA Using SAP to Influence SAP’s Cloud-Based Transformation and Growth Strategy

The SAP User Group of the Middle East and North Africa (SUGMENA) has launched a new networking forum of senior-level executives from companies across MENA that are using SAP, with the objective to influence SAP’s strategic direction and alignment with market needs.

SUGMENA, a non-profit organization that all customers using SAP in the region can join as members, has a vision to collaborate and exchange experiences, knowledge, best practices, and industry expertise among peers.

The first launch of the C-Council took place at the recent 2014 SAP Forum and SUGMENA Annual Conference in Riyadh, Kingdom of Saudi Arabia and Dubai, UAE was a strong success, with overwhelming interest and response demonstrating joint commitment on behalf of SAP and its customers.

In the Kingdom of Saudi Arabia, SUGMENA was honoured to host Dr. Werner Brandt, Member of Executive Board of SAP AG and Chief Financial Officer, and Luka Mucic, Member of the Executive Board of SAP AG, Head of Global Finance, who has taken over the CFO role upon Brandt’s retirement as of 1 July. The global executives shared board insights at the launch of this exclusive C-Council.

"In support of the region’s businesses in their IT transformation and growth, the C-Council will drive discussions on key innovations like cloud integration and security, which are impacting customers at a rapid pace," said William Khalil, Influence and Liaison Director, SUGMENA.

SUGMENA formed the C-Council following approval from the SUGMENA Board of Directors, in order to enrich the MENA region with a higher level of strategic discussions between the customer and SAP. SUGMENA pledged to continue its focus on management issues, and challenges operational in nature, under a different channel of communication. In the coming months, the C-Council will form and establish its charter and corporate governance.

"As the MENA region continues to grow, SAP welcomes the formation of the C-Council and looks forward to the open collaboration as we encourage and maintain an environment of innovation, simplification, and execution in the company," said Sam Alkharrat, President, SAP MENA, and an Executive Sponsor of the SUGMENA C-Council.

About SUGMENA
The SAP User Group-Middle East & North Africa (SUGMENA) is an independent ‘not for profit’ organization. Founded in 1994 we continue to grow our membership base and build momentum to foster knowledge sharing. It was set up with a vision to exchange experiences, knowledge, best practices and industry expertise among peers. SUG MENA is a networking platform to increase communication between various users and SAP, to provide a collective view on local and regional specific needs. As a member of SUGEN (SAP User Group Executive Network), a body consisting of 16 international user groups, we also share the concerns of our members and influence SAP at a global level.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 258,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com

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Media contacts
Husain Al Tamimi, SAP +971 56 6811641, husain.tamimi@sap.com
Claire McPeak, SAP, +971 4 330 1777, c.mcpeak@sap.com
Steve Baron, Wallis Marketing Consultants, +971 4 390 1950, sap@wallis-mc.com

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