Siber Hegner Ltd.
Established in 1865, Siber Hegner has developed into a
worldwide marketing organization covering the raw &
industrial materials, technology and consumer goods. Today's
top brands marketed by Siber Hegner include Ebel, Lindt,
Ricola, Trumpf and Malvern Instruments. From its establishment,
Siber Hegner has operated successfully in the Asia Pacific
Spearheading the market
To build on its unparalleled track record, especially in the
Greater China region, senior management recognised the value of
investing in integrated software providing market intelligence
information for decision-making.
Prior to the adoption of SAP's R/3, Siber Hegner's
information system environment was highly fragmented. The
dissemination of financial information used for business
analysis and query purposes was a constant headache for the
"To improve transparency within the company and to
facilitate efficient order processing, it was clearly necessary
to upgrade our software technology to create greater viewing
flexibility and allow us to access the latest information such
as inventory and delivery status of each product." said
Mr.Thomas Lee, Chief Financial Officer of Siber Hegner Ltd
Business simplification with R/3
Having thoroughly evaluated a number of software systems,
Siber Hegner regards R/3 as one of the most integrated business
software packages in the market.
"The decision to go with SAP was easy, they have a worldwide
reputation, innovative technology and, provide excellent
support services. Our staff were concerned that they would not
be able to use the package, but with comprehensive training
provided by SAP, and easy-to-follow instructions on screen, the
transition to R/3 became seamless and was quickly accepted by
our staff. After all our goal is to provide total customer
satisfaction, that is why we chose SAP's R/3"
Ease of implementation
It took only 6 months to complete the project and a small
team of three managed the implementation to achieve quick
business results. The software system was live in August 1996
for consumer goods with four modules adopted Financial (FI),
Controlling (CO), Sales and Distribution (SD) and Materials
Return on investment
The adoption of SAP R/3 System has brought an impressive
return on investment for Siber Hegner. The greatest benefit has
been the reduction of the cash-receivable cycle by
approximately 10 days.
"The technology has given us a real competitive advantage.
We are achieving faster order processing, speedier delivery and
quicker customer response. We are now meeting the 24-hour
customer delivery target and can also access the latest
inventory status in real time unlike the earlier system which
only offered a batch process update."
The successful local and fast track implementation of R/3
has prompted Siber Hegner to consider extending it to the PRC,
Taiwan and Singapore. It has set its sights on standardization
of operations throughout Asia so that information can be shared
- a strategic tool for business success!