One Customer. Many Journeys. Infinite Possibilities.

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Wake up. It's time to engage customers like never before.

CEOs are pressured to produce sustainable growth, and are turning to their customer-facing teams – marketing, sales, and customer service – for answers. But these teams are torn between the needs of empowered customers, who want to control their own journeys, and traditional CRM technology that can’t meet their demands. It’s time to find ways to close this gap – and SAP’s customer engagement solutions can help.

There’s a sweet spot where emotion triggers action.

At SAP, we help you create those moments of human connection, where ideas and experiences combine to make customers loyal. Watch this video to learn more.

Engaging an Audience of 1

Engaging an Audience of 1

It’s time to get personal

Companies must rethink how they engage with a new generation of digitally connected, networked, and über-informed customers – customers that have become savvy shoppers in their personal lives and sophisticated buyers at work. These customers are in charge of their own purchase decisions and expect assistance across all channels, with each new interaction personalized in the context of the last.

Boosting loyalty with location-based marketing

Find out how the Société de Transport de Montréal (STM) created a mobile loyalty program that dramatically increased customer engagement and transformed the city’s public transit experience.

Sales and Customer Experience

To win in sales, you need to know who your customers are, what they care about, what makes them tick, and what they need to achieve their goals. SAP’s sales solutions give you the understanding necessary to make each interaction relevant, meaningful, and impactful.

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The Key to Superior Customer Service

To meet rising customer service expectations, your contact center staff needs complete context, insight, and expert knowledge. SAP’s customer service and social media solutions deliver this and more, helping you create a rich omni-channel experience for your customers.

Read the solution brief ›

Personalized Marketing

Marketers need to think beyond single transactions and engage customers with personalized experiences that are relevant and innovative enough to capture their imaginations. SAP’s marketing solutions ensure that these experiences are orchestrated throughout the entire customer journey. Learn more about the future of customer engagement.

Read the report ›

Omni-Channel Commerce

Omni-Channel Commerce

Make every shopping trip count – across all of channels

Brands that understand the importance of a smooth omni-channel buying experience are better equipped to expand their market share and see their bottom line soar. New technologies for e-commerce, m-commerce, and social shopping can delight customers across any channel – and keep them coming back for more.

Keep Shoppers Engaged

Hear how this Australian fitness and fashion wear brand transformed from a simple WordPress website into a thriving e-commerce business – with hybris, an SAP company.

How to Keep Shoppers Engaged

The path to making a purchase decision used to be a straight line – you would walk into a store and talk to a salesperson. But now there are many different paths available to customers. Learn how hybris commerce software can help you provide shoppers with a personalized, engaging experience across all of them.

B2C engagement ›

Commerce: Consistency is Key

Brands that deliver a cohesive and consistent customer experience across all channels will naturally earn customer trust and loyalty. Learn how to create the perfect commerce experience for omni-channel customers – from product offers and promotions to pricing and service – in this new report from hybris, an SAP company.

Download the hybris report ›

Omni-Channel Sales Made Easy

Multiple sales channels can put a strain on ordering, inventory, and sales processes. Learn how hybris’ omni-channel commerce platform can help. Get ready to boost sales and profitability with better visibility into opportunities and customer behavior – and cut costs through improved inventory and supply chain management.

Learn more about hybris ›

Be Industry Ready

Be Industry Ready

Focus on what really matters — your customers

All customers have their own individual journey – but the path of that journey can vary widely by industry. The customer engagement solutions that work for a retailer won’t necessarily work for a machine parts company. That’s why SAP delivers industry-specific customer engagement and e-commerce solutions that make it easy for you to give your customers the unique experience they want.

Transforming the retail experience

Want to maximize the value of retail visits, boost returns on brand and campaign investments, and send sales rep productivity into hyperdrive? Here’s how.

Ultimate Retail Experience

In today’s digital world, the omni-channel experience is at the core of every successful retail strategy. Learn how new CRM tools and solutions make it easy for you to create the intimate brand relationship customers crave through personalization and approachable brand engagement – across all channels – whether your customers researching a product or making a purchase.

Find out more ›

Clear Visibility into CP Customers

Yes, you need to understand your consumer products customers. But you also need real-time insight into your supply chain, inventory, fulfillment activities, marketing data, and more. SAP’s e-commerce and customer engagement solutions give you the visibility you need to build an intimate understanding of your customers – and create an unbeatable brand experience.

Read the Nespresso case study ›

Fueling Engagement in Utilities

For energy and natural resource providers, enabling customers manage their own energy use – and offering advice and incentives to help them conserve energy – will drive customer engagement and build lasting loyalty. Discover how SAP’s CRM solutions for utilities can help you gain a strategic advantage in the marketplace and wow customers – while reducing your carbon footprint.

Read the Economist paper ›

Real-Time Customer Insight

Real-Time Customer Insight

Crank up your customer IQ with powerful analytics

It’s no secret that there’s an abundance of data available today, and it’s easy to get lost in the bits and bytes. SAP, a leader in enterprise business intelligence, offers a set of analytics applications that can help you focus on your customer data sources, including social media – for the insights you need to laser-target personalized content and move customers along the buying journey.

A sales application that works the way you do

Gain a deeper understanding of your customers to maximize purchase opportunities, boost sales conversion rates, and improve cross- and up-selling — with our software for sales and analytics.

Bring Your CRM Data to Life

Big Data creates so much noise it can be difficult to find the “signal” – the information that actually matters. But SAP Lumira makes it easy to transform Big Data into a marketing story. Find out how this interactive, drag-and-drop tool can help you glean insights from your sales and marketing data, and transform your findings into beautiful visualizations.

Demo: See SAP Lumira in action ›

Predict Customer's Next Steps

See the future with a CRM “crystal ball.” SAP Predictive Analytics can help you conduct real-time analysis of structured and unstructured data to anticipate customer behavior, market trends, and risk. Watch this short video to see how, a lottery-based games provider, is using our predictive analytics to quadruple marketing campaign performance.

See Tipp24’s customer story ›

Real-Time Customer Engagement

Marketing and sales face a tough challenge – capturing the attention of smart, informed, but easily distracted customers. SAP Customer Engagement Intelligence solutions help companies not only discover their target audience, but also gain real-time insight into their behavior, activities, and interests. Learn how to engage more meaningfully with your customers.

Watch demo ›

Our Advocates

Our Advocates

SAP is honored to provide customer engagement solutions to some of the world’s biggest brands.

"Nespresso maintains a direct dialogue with our consumers and Club Members. Worldwide they interact with us through an array of consumer contact points. SAP Cloud for Sales allows us to focus on delivering the ultimate coffee experience to our consumers."
- Jean-Marc Duvoisin, CEO, Nestlé Nespresso SA
Learn more ›

"It's really about transparency – understanding where we win, where we lose, and why. With SAP Cloud for Sales, we can gather that information and understand the markets even better, so we can be more innovative, engaging, and responsive to our customers' needs."
- Bas van Amerom, Global Information Manager for Sales, Decorative Paints, AkzoNobel N.V.
Learn more ›

“The tools SAP provides really helps us to improve how we contact our customers; it more accurate, its more relevant, and its actually the information that our customers deserve.”
- HSE24
Learn more ›