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SAP Awards Advertising and Marketing Business to Omnicom Group

Omnicom to Provide End-to-End Marketing Communications Services Across SAP’s Global Footprint

WALLDORF, Germany - SAP SE (NYSE: SAP) today announced that it has consolidated its global account for communications, advertising, media and other marketing services with Omnicom Group (NYSE:OMC).

“Omnicom’s agencies delivered us a compelling, end-to-end vision for the next generation of the SAP brand,” said Bill McDermott, CEO of SAP. “The ‘Run simple’ movement has limitless potential and Omnicom is the partner we believe gives us the strongest team and approach to scale it globally.”

“We are extremely pleased to have been selected by SAP to provide innovative marketing solutions,” said John Wren, President and CEO, Omnicom Group. “We are dedicated to bringing together the best Omnicom resources around the world to help SAP tell a simple and powerful brand story across geographies, products and services.”

About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com. @omnicom

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About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 253,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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