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SAP to Host Press Conference and Roundtable from CeBIT 2014

HANOVER, Germany - SAP AG (NYSE: SAP) invites press, bloggers and analysts to attend its press conference at CeBIT 2014, being held March 10-14 in Hanover, Germany.

The press conference will be led by Bill McDermott, co-CEO and member of the Executive Board of SAP AG, and Michael Kleinemeier, president, Middle & Eastern Europe (MEE) Region, SAP.

    SAP Press Conference: Monday, March 10
    11:00 a.m. – 12:00 p.m. CET / 5:00 a.m. – 6:00 a.m. EST / 2:00 a.m. – 3:00 a.m. PST
    The session will be broadcast here. Questions can be sent to press@sap.com and submitted via Twitter to @SAPCeBIT.

    SAP Press and Analyst Roundtable: Monday, March 10
    2:30 p.m. – 3:30 p.m. CET / 8:30 a.m. – 9:30 a.m. EST / 5:30 a.m. – 6:30 a.m. PST
    The session will be broadcast here.
For announcements, blog posts, videos and other coverage during CeBIT 2014, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

To learn more about SAP and partner activities at CeBIT, visit www.sap.com/cebit. Follow the SAP team at CeBIT on Twitter at @sapinfo (English) and @SAPCeBIT (German), and join the conversation with hashtags #SAP and #CeBIT14.

To preview and download broadcast-standard stock footage and press photos digitally, visit www.sap.com/photos. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you also can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Marcus Winkler, SAP, +49 6227-765797, marcus.winkler@sap.com, CET
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; press@sap.com

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 253,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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