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Businesses Turn to Dell and SAP to Access Critical Data in Seconds for Real Competitive Advantage

Customers Select SAP HANA® With Dell Hardware and Services to Gain Efficiencies, Scale and Better Decision-Making

LAS VEGAS and ROUND ROCK, Texas - Customers of all sizes, across geographies and vertical industries have selected solutions from Dell and SAP AG (NYSE: SAP) to help speed decision-making, scale new heights and deliver real-time analytics. Organizations are utilizing Dell hardware and services with SAP HANA® software to help them achieve quick data insights, maximize efficiencies and deliver competitive advantage to their business. Aareon AG, Atos and Gesellschaft für Information und Bildung (G.I.B) are a few of these pioneering customers. The announcement was made at SAP® TechEd, being held October 21-25 in Las Vegas.

Organizations require proactive insights into their business operations to respond quickly to changing market conditions. However, the sheer volume of operational data available often exceeds the amount of data that traditional disk-based systems can process within a reasonable time, resulting in inadequate access to information and unacceptable lag times. With Dell Active Infrastructure Solutions for SAP HANA, customers have a cost-effective and optimized way to help see fast results, maximize efficiency, increase scalability and availability and reduce risk.

Aareon Makes Business Processes Four Times Faster
Aareon AG, a leading consultancy and provider of IT systems for the property sector, has offices in more than 27 locations across Europe and manages around 10 million rental units. Aareon deployed SAP HANA on Dell PowerEdge servers to drive growth by giving decision-makers faster insight to business data.

“When we looked for an IT provider to deliver solutions for SAP HANA, Dell came closest to our demands,” said Christian Sanger, team leader, SAP division, Aareon AG. “Our customers’ employees can now complete reporting much more quickly than before because SAP HANA running on Dell servers makes their business processes four times faster.”

In addition to faster business processes, Aareon completed its implementation with expert support for SAP HANA from Dell Services. “As a result of the workshop on SAP HANA from Dell, personnel gained deep insight into the software and knowledge to begin working with the technology when it went live,” said Sanger.

Atos’s 10,000 Consultants Quickly Gain Skills With SAP HANA
International IT services company Atos supports around 5,000 systems running SAP software globally and more than 1.3 million people who rely on the technology to deliver their business goals. In order to maintain its leading expertise in SAP solutions, Atos turned to Dell solutions for running SAP HANA to give its consultants worldwide access to SAP HANA.

“There’s a lot of interest in SAP HANA worldwide and it’s great that our consultants can offer the expertise that customers require using our Dell hardware,” said Michel Mertens, head of the Atos, Customer Center of Expertise for SAP solutions. “This really adds value to our innovative initiatives at the Atos SAP HANA Lab and Innovation center.”

G.I.B Gives Customers Access to Critical Data in Seconds
Based in Germany, G.I.B has been an SAP software solution and technology partner for more than seven years and develops solutions designed to help companies remain competitive in a challenging business environment. By installing SAP HANA on Dell PowerEdge servers and using Dell Services to help the project stay on schedule, G.I.B provided customers with faster access to supply chain data to help them increase efficiency and make better decisions.

“With SAP HANA running on Dell PowerEdge servers, we have data access down to just seconds, helping customers get business insight faster for better decision-making,” said Nikolaj Schmitz, IT manager, G.I.B. “We would recommend this configuration to companies because it delivers the power and stability to maximize the performance of business-critical large-scale SAP software environments.”

Dell and SAP: Better Together
For more than a decade, Dell has collaborated with SAP to successfully deliver hundreds of SAP solutions across many industries. More information can be found at www.dell.com/hana.

For more information, including additional announcements and coverage from SAP TechEd Las Vegas, visit the SAP SAP Newsroom.

SAP® TechEd in 2013: Las Vegas, Amsterdam, and Bangalore
SAP customers, partners, and technical experts are expected to convene at SAP® TechEd in 2013, the company’s premier technical conference. Hands-on workshops, demo-driven lectures, and Q&A sessions on the latest developments in analytics, mobile, cloud, database, and in-memory computing enable SAP TechEd attendees to enhance their skills while making valuable connections with peers and IT experts from the SAP community. SAP TechEd is being held in Las Vegas, Nevada, from October 21-25, and will be held in Amsterdam, Netherlands, from November 5-7; and Bangalore, India, from December 11-13. Follow SAP TechEd on Twitter at @SAPTechEd and join the conversation at #SAPTechEd.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 251,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.

Dell World
Join us at Dell World 2013, Dell’s premier customer event exploring how technology solutions and services are driving business innovation. Learn more at www.dellworld.com and follow #DellWorld on Twitter.

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