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SAP Positioned as a Leader in Industry Analyst Firm’s 2013 Mobile Application Development Platforms and Mobile Device Management Magic Quadrants

SAP NEWSBYTE - SAP AG (NYSE: SAP) today announced that it has been positioned by Gartner in the leaders quadrant of the “Magic Quadrant for Mobile Application Development Platforms (MADP)” report.* This comes on the heels of SAP’s recent leadership position in Gartner’s “Magic Quadrant for Mobile Device Management (MDM)” report.** These leadership positionings are based on an evaluation of SAP Mobile Platform and SAP Mobile Secure portfolio, including the SAP Afaria mobile device management solution, the SAP Mobile Documents solution for mobile content management and the SAP Mobile App Protection solution by Mocana for mobile application management. In both reports, SAP is recognized as a market leader for its “ability to execute” and “completeness of vision.”

According Gartner: “As this market reaches early mainstream status, Gartner expects Leaders to be profitable, and to present lower risk and consistently high project results as the market begins to consolidate as competition grows. Leaders must not only be good at cross-platform development and deployment, but also must have a good vision of the multichannel enterprise, support for standards, a solid understanding of IT requirements, and scalable channels and partnerships to market. Leaders also must provide platforms that are easy to purchase, program, deploy and upgrade. Leaders can focus primarily on either B2C or B2E, but vision and execution scores are higher for vendors that can cover both cases today.”*

“SAP is the only vendor with leadership positions in both the Gartner MADP and MDM Magic Quadrants, in our view further affirming that we are the only vendor that offers an end-to-end solution that is best-of-breed both on premise and in the cloud,” said Nick Brown, senior vice president, Mobile Strategy and Market Development, SAP. “Our early bet on mobile has allowed SAP to build out the industry’s most extensive B2C and B2E mobile platform, mobile apps and enterprise mobility management portfolio, and customer and partner ecosystems.”

Read the full Gartner MADP report here. Read the full Gartner MDM report here.

A 30-day free trial of SAP Mobile Platform is available on the SAP Community Network site in the SAP Mobile Platform Developer Center. To learn more, visit www.sap.com/mobile. For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

Media Contact:
Scott Malinowski, +1 (617) 538-6297, scott.malinowski@sap.com, EDT

* Gartner “Magic Quadrant for Mobile Application Development Platforms” by Ian Finley, Van Baker, Ken Parmelee, David Mitchell Smith, Ray Valdes, Gordon Van Hulzen, August 7 2013
**Gartner “Magic Quadrant for Mobile Device Management” by Phillip Redman, Monica Basso, John Girard and Terry Cosgrove May 23 2013 Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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