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Getting Containers on Board Faster: Hamburg Steers a Course for the Port of the Future

“Smart Port Logistics,” Joint Pilot Project by Hamburg Port Authority, Deutsche Telekom and SAP, Offers IT-Assisted Traffic Management System to Provide Real-Time Information About Freight Orders and Traffic Situation;

Optimized Flow of Goods Minimizes Traffic Jams and Waiting Times for Truck Drivers

WALLDORF, Germany - The Hamburg Port Authority (HPA), Deutsche Telekom and SAP AG (NYSE: SAP) are jointly creating a logistics IT solution designed to connect port-based companies, partners and customers more closely. The "Smart Port Logistics" pilot project has resulted in a comprehensive IT platform that incorporates mobile apps and makes it possible for traffic information and port-related services to be accessed from mobile devices such as tablets and smartphones.

The objective of the project is to optimize both traffic and logistics operations in order to allow larger quantities of goods to be trans-shipped in the port area. Road capacity within the port of Hamburg is restricted and the options for modifying the roads to take more vehicles are limited. Therefore Europe's second-largest container port urgently requires an efficient traffic management system to continue growing.

Network Optimizes Port Processes
During a three-month test phase, 30 trucks were fitted with tablets and linked up to the Smart Port Logistics system. The system supplied the truck drivers with real-time traffic information from HPA's Port Road Management System and details of available parking space in the form of current, personalized messages about the traffic situation in and around the port area. The participating freight-forwarding companies were also able to track their transport orders in real time.

The services and technical equipment supplied for mobile use during the field test proved to be very practical and were used intensively by the test participants. The fact that the freight planners and truck drivers were able to communicate more effectively meant that there was a significant reduction in the time required to respond to traffic disruptions such as diversions due to bridge closures or to instructions to proceed to an alternative truck-holding area elsewhere on the port site. If more drivers use the system in the future, the waiting times for trucks will be reduced and there will be fewer jams within the port area and on the approach roads.

Over the coming months, the project partners will analyze their findings in detail and decide on what steps to take next. Currently, plans include involving other companies based at the port of Hamburg in the project.

Data Integration Makes Supply Chain Transparent
Smart Port Logistics is based on a combination of the TelematicOne solution from Deutsche Telekom, the SAP NetWeaver® Cloud platform and various concepts for Web-based service marketplaces.

TelematicOne is a central control portal for logistics services suppliers that consolidates freight information from various telematics systems in a single application, where it is then actionable. SAP NetWeaver Cloud provides the mobile, cloud-based platform on which the IT-assisted logistics services and processes, such as TelematicOne, reside. There are also plans to provide business networks based on the SAP NetWeaver Cloud platform to offer port-related information and services.

“We started using state-of-the-art IT processes at the port of Hamburg at a very early stage. The next logical step is to create a platform for integrating all of our logistics-related data and offerings,” said Jens Meier, managing director, HPA. “We will agree on the next steps in close cooperation with the companies based at the port in order to develop a solution that users will readily accept and that will meet our customers’ requirements.”

“Smart Port Logistics links up everyone involved in the port supply chain and, as a result, optimizes the entire flow of goods,” said Ullrich Meister, member of the management board, T-Systems, Deutsche Telekom's corporate customer division. “Together with Telekom Innovation Laboratories and our research and innovation division, we have developed an end-to-end logistics concept that we will also be able to transfer to other logistics areas such as airports and rail-freight depots.”

This successful cooperation with the port of Hamburg is an excellent example of how IT can improve the efficiency and competitiveness of logistics hubs such as ports.

“SAP NetWeaver Cloud makes it possible for port operators to offer innovative applications and services in their business network that are based on SAP NetWeaver and that allow more efficient interaction between people and goods,” said Jason Yotopoulos, head of Global Research and Business Incubation, SAP. “We are striving to provide cloud-based services and applications that enable port operators, freight forwarders and logistics companies to monitor transport orders in real time so that they can more precisely meet the needs of their customers and business partners.”

For more information, visit the SAP Newsroom.

About Deutsche Telekom
With almost 130 million cell phone customers, 33 million land lines, and more than 17 million broadband connections, Deutsche Telekom is one of the world's leading integrated telecommunications companies (information valid as at June 30, 2012). The group offers products and services for land lines, cell phones, Internet, and IPTV for non-corporate customers, as well as ICT solutions for large-enterprise and commercial customers. Deutsche Telekom is represented in some 50 countries and employs more than 233,000 people around the world. In fiscal 2011, the company garnered revenues of 58.7 billion euros, more than half of which were generated outside Germany (information valid as at December 31, 2011).

About the Hamburg Port Authority
The Hamburg Port Authority began operating a one-stop, future-oriented port management system in 2005. As a commercially oriented institution under public law, the HPA is responsible for the efficient, environmentally friendly, and sustainable preparation and performance of infrastructure measures at the port of Hamburg. The HPA is the central point of contact for all questions relating to water-side and land-side infrastructure, shipping safety, the port railway network, real-estate management, and the economic conditions at the port. The HPA provides the necessary premises and space and handles all of the duties and port-management services under its jurisdiction.
For more information (in German only), see www.hamburg-port-authority.de.

About SAP
As market leader in enterprise application software, SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 195,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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