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SAP Further Extends Real-Time Data Platform With “Big Data” Capabilities

Customers Showcase “Big Data” Implementations Powered by SAP HANA® Platform at SAPPHIRE® NOW

ORLANDO, Fla. - SAP AG (NYSE: SAP) today announced advanced support and integration with Hadoop environments including an expanded "big data" partner council and customer showcases. These "big data" integration capabilities are planned in SAP® Data Services and SAP® Information Steward software with the release of service pack 4 for the SAP HANA® platform. SAP also showcased game-changing business results among customers, made possible by "big data" implementations based on the SAP real-time data platform. The announcement was made at SAPPHIRE® NOW, being held in Orlando, Florida, May 14-16, 2012.

The SAP real-time data platform, based on the flagship SAP HANA platform, includes data management capabilities from SAP Sybase IQ, SAP Sybase ESP, SAP Sybase ASE and SAP Enterprise Information Management. It unlocks business value from "big data" by providing for real-time decision support within the window of opportunity with extreme capabilities to ingest, store and process big data in real-time.

"Groundbreaking innovations like SAP HANA help our customers access and deliver information at unprecedented speeds - up to 100,000 times faster than before - and empower them with fundamentally new ways to run their businesses and master 'big data,'" said Steve Lucas, global executive vice president and general manager, Database & Technology, SAP "The SAP real-time data platform delivers an information value chain that uncovers and harnesses the right information at the right moment by moving data among SAP HANA, SAP Sybase IQ and Hadoop file systems."

Customer Showcases "Big Data" Results Powered by SAP HANA
MITSUI KNOWLEDGE INDUSTRY analyzes genomes for cancer research and treatment. By building an information value chain that uses SAP HANA with R, open source programming language and software environment for statistical computing and graphics, for real-time analysis and Hadoop for preprocessing DNA sequences, the company found a way to shorten the genome analysis time from several days down to only 20 minutes.

"Going from a process measured in days to one measured in minutes is radically transforming our customer relationships," said Yukihisa Kato, CTO and director, MITSUI KNOWLEDGE INDUSTRY. "Using the SAP real-time data platform with SAP HANA at its core will be critical to our DNA going forward and to future business growth."

SAP Enterprise Information Management Solutions to Power Access to All "Big Data" Sources
SAP envisions SAP Data Services and SAP Information Steward as the industry's first and only unified solution for data quality, data integration, text data processing, data profiling and metadata management. The company aims to allow users to unlock the full business potential of "big data" by making it easier to integrate and synthesize information across an enterprise's SAP and non-SAP applications. SAP Data Services and SAP Information Steward are intended to provide both business users and IT with an intuitive and comprehensive information management solution with planned enhancements that include:

  • Hadoop integration: reading from and loading to Hive and Hadoop Distributed File System (HDFS), rapid batch updating and loading to SAP HANA, SAP® Sybase® IQ server and any other data store, resulting in faster performance
  • Text data processing: extending the data view to analyze data sources by performing linguistic analysis and extracting relevant content from files, Web logs and social media
  • Authoritative and trustworthy data: helping users understand, assess and improve the quality of data by integrating data quality scorecards directly within business intelligence (BI) and enterprise applications so users can immediately determine the accuracy of the data and if necessary take corrective action

"Our goal is to help organizations access build and govern information value chains across all data sources," said Lucas. "With our enterprise information management solutions, customers will have the ability to easily understand and access any data source - be it from an SAP, custom or partner application, enterprise database or new data sources such as Hadoop - so they can now better manage information throughout the organization."

SAP Extends "Big Data" Partner Ecosystem
SAP has set up a "big data" partner council that will co-innovate to produce solutions uncovering use cases and architectures that leverage the SAP real-time data platform and Hadoop. The council will include a cross-section of companies, including startups, hardware vendors, software providers and technology services organizations that will collaborate together with SAP on select projects in the SAP® Co-Innovation Lab. The cornerstone of this strategy is building a strong integration with the Hadoop ecosystem, starting with Cloudera, the leading provider of enterprise-grade Hadoop data management software, services and training. By co-innovating with Cloudera, the top contributor to the Hadoop development community, SAP plans to enable customers to go beyond business analytics and into the world of next-generation applications that innovate on data and open the door to myriad new possibilities.

"We are very excited to work with SAP to provide customers with real-time insights from their Hadoop environments using our complementary solutions," said Mike Olson, co-founder and CEO, Cloudera. "The SAP real-time data platform, combined with the Cloudera Hadoop Distribution, will deliver unmatched capabilities in next-generation 'big data' applications and analytics to the enterprise."

SAP today also announced a number of innovations on the SAP HANA platform. For more information, see "SAP Continues to Expand Capabilities and Scale of SAP HANA Platform."

For announcements, blog posts, videos and other coverage during SAPPHIRE NOW, visit the Events Newsroom.

SAPPHIRE® NOW
With SAPPHIRE® NOW, SAP offers its customers, partners and prospects even more opportunities to engage in dialogue with peers, participants and thought leaders around the globe. Being held in Orlando, Florida, May 14-16, 2012, this enhanced, real-time event connects attendees on site with global participants through state-of-the-art broadcast studios and an online experience that incorporates the latest social media and community functionality. Whether on site or online, participants can gain insight as to how SAP is delivering on its product strategy and helping organizations around the world to run better. For more information, visit www.sapphirenow.com. Follow SAPPHIRE NOW on Twitter at @SAPPHIRENOW and visit the Events Newsroom at www.events.news-sap.com.

Note to Editors:
Webcasts, announcements, media roundtables, keynote presentations and blog posts from SAPPHIRE NOW will be available in the Events Newsroom at: www.events.news-sap.com. To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high-resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV. Follow SAP on Twitter at @sapnews.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device - SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 190,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2012 by SAP AG. All rights reserved.
SAP and the SAP logo are registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and the Sybase logo are registered trademarks of Sybase Inc. Sybase is an SAP company. Crossgate is a registered trademark of Crossgate AG in Germany and other countries. Crossgate is an SAP company.

Hadoop is a trademark of the Apache Software Foundation.

For customers interested in learning more about SAP products:
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For more information, press only:
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SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; press@sap.com
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During SAPPHIRE NOW (from May 14 to 16), to speak with press contacts on site, please dial the SAP press room: +1 (610) 661-0469.

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