Guidelines for Using SAP Trademarks


You must carefully consider SAP's trademark usage guidelines when mentioning SAP offerings in your materials or in connection with your own products or product names. You must always make a clear and unambiguous distinction between your own solutions, products, and/or services and the SAP offerings mentioned.

SAP accepts no responsibility for any violation of legal regulations regarding competition or trademarks by partners. In addition to these guidelines, country-specific regulations may apply.

Proper Use of Trademarks

Unregistered or pending trademarks bear the ™ symbol. Registered trademarks carry the ® symbol. A selection of SAP trademarks, both registered and pending, as well as a selection of SAP offering names, are listed in this guide. Please use these names and their symbols according to the guidelines that follow.

The only use that does not require the symbols is a Web application or other onscreen presentation where the low resolution of the medium renders the symbol illegible. However, in such case please attribute SAP trademarks used in this fashion on the attribution page of the application or presentation in accordance with the "Trademark Attribution" section of these guidelines.

To ensure correct use of SAP trademarks, follow these guidelines:

  • Always refer to a trademark using the correct spelling with the correct capitalization. Do not alter the trademark in any way.
    For example, it is incorrect to say "sap® software" and "SAP Netweaver™ platform." It is correct to say "SAP® software" and "SAP NetWeaver™ platform." See the trademark list for correct spelling and capitalization.
  • Always use a trademark as a proper adjective, not a noun.
    For example, it is incorrect to say "You can use SAP to manage your enterprise." It is correct to say "You can use SAP® solutions to manage your enterprise."
  • Use a trademark as a proper adjective followed by a common noun descriptor.
    An example of a common-noun descriptor is "software." Examples of correct use are "SAP® software," "SAP® xApps™ composite applications," and "SAP NetWeaver™ platform." Always use an appropriate descriptor. See the trademark list for SAP trademarks and appropriate descriptors.
  • Include the appropriate symbol – ™ or ® – representing the trademark status.
    If repeated inclusion of the ™ or ® symbol is awkward or impractical, at a minimum you must include the symbol and the common-noun descriptor upon the first use of the trademark in the title (if the name appears in the title) and also in the text. Subsequent to this initial use, the symbol and descriptor need not appear with the name. For example: "The SAP NetWeaver™ platform is the open integration and application platform that enables change. SAP NetWeaver helps companies align IT with their business."
  • The registered trademark on "SAP" applies to all goods or services delivered by SAP – anything you can obtain from SAP.
    Therefore you say SAP® software, SAP® solution, SAP® application, SAP® offering, SAP® tool, SAP® solution maps, SAP® technology, SAP® services, and so on.
  • Do not use a trademark in possessive form.
    For example, it is incorrect to say "SAP®'s software" or "SAP®'s R/3® Enterprise software" or "SAP's NetWeaver™ platform." It is correct to "SAP® software" and "SAP® R/3® Enterprise software" and "SAP NetWeaver™ platform."
  • Do not use a trademark in plural form.
    For example, it is incorrect to say "The company had three SAP® R/3®s." It is correct to say "The company had three systems running SAP® R/3®."
  • When referring to the SAP corporate entity rather than the SAP brand, trademark rules do not apply.
    That is, you do not use the ® symbol in statements such as "SAP announced today," "SAP provides solutions to customers," and "the SAP development team." Similarly, you can use the possessive form "SAP's" when referring to the company, not to the brand. For example, you may say "SAP's vision" and "SAP's years of experience." Self-test: Ask yourself, "Am I referring to the corporation, or to an SAP-brand offering or service?" If you are referring to an SAP brand offering or service, use the ® symbol.
  • The entire name "SAP NetWeaver" is a trademark of SAP.
    Therefore you do not put the ® symbol after "SAP" in this name. Use the ® symbol after "SAP" in the first mention of SAP that requires the trademark, such as "SAP® solutions" or "SAP® xApps™ packaged composite applications."
  • Always use a descriptor after "SAP xApps."
    For most SAP offerings, you must use the common noun descriptor (such as "solution") upon first mention of the name in the document, but then may choose to omit it in subsequent mentions of the name in a document. An example of this is "The SAP NetWeaver™ platform solves your business integration challenge. SAP NetWeaver allows your enterprise to grow seamlessly." However, for SAP xApps composite applications, use a descriptor upon every mention of the name to protect the trademark. An example of correct usage is "SAP® xApps™ composite applications" (first use) and "SAP xApps composite applications" (subsequent uses). Always include the "SAP" brand. That is, always refer to "SAP xApps composite applications," never simply to "xApps composite applications."
  • Do not use the ® symbol in industry offering names, such as SAP for Automotive, unless there is no other opportunity to use the ® symbol after "SAP" within the written piece.
    Here is a correct example: "SAP offers a comprehensive set of solutions for oil and gas companies of all sizes operating in various business segments. SAP for Oil & Gas solutions address needs from wellhead to retail outlet and allows companies to be globally integrated while regionally focused. SAP® solutions help companies build strong relationship with supply chain partners, improve decision making, and enhance organizational flexibility." In the event that you have no opportunity to use the ® symbol after "SAP" unless it is in an industry portfolio name, do use the ® symbol. This may occur, for example, in a brief advertisement or sign. Here is a correct example: "Room 100: Conference on SAP® for Automotive."

Trademark Attribution

In any material that mentions any SAP trademark, you must include the correct attribution statement based on the following:

"<SAP TRADEMARKS> is/are the trademark(s) or registered trademark(s) of SAP AG in Germany and in several other countries."

In your attribution statement, replace the placeholder phrase <SAP TRADEMARKS> with the names of the SAP trademarks mentioned in your material. Place the statement either on the copyright page (which may be the case in a brochure) or at the end of a material if it has no copyright page (in an advertisement or a press release, for example).