Guidelines for Using SAP Trademarks

Additional Trademark Usage Information For Third Parties


You may mention the names of SAP offerings when describing their compatibility with your own programs or applications. But as an SAP partner or other third party, you may not include the name "SAP," a logo of SAP, a trademark of SAP, the name of an SAP offering or similar variations into your own product or service name, company name, domain name, or any of your logos.

When referring to product compatibility, you must make a clear distinction between your products or services and those of SAP. The name of your offering and the name of the SAP offering must be clearly distinguished from one another either visually or by the wording. You can accomplish this goal in a variety of ways in running text and in headlines, signs, or other materials. Also, when referring to your product's compatibility with an SAP offering, please mention your company name in addition to your product name.

When expressing compatibility, you must not allow your offering's name to appear to include an SAP trademark. For example, names such as "SAP® Extender," "SAP® ERP Mapper," "Indexer for SAP NetWeaver™," "NetWeaverExtension," and any name that encompasses a trademark of SAP or an offering name of SAP, including SAP Business One and SAP Business All-in-One, are strictly prohibited.

Do not state or imply that your product is produced or authorized by SAP. For example, do not represent your training programs as "authorized SAP training."

When you describe product compatibility, you may refer to an SAP offering name but never solely to compatibility with "SAP."

Incorrect example:
<Your company name> <your product name> for SAP

Correct example:
<Your company name> <your product name> for use with SAP® Business All-in-One

When referring to an SAP offering name, please use the complete, correct SAP offering name. Refer to the selection of SAP offering names within this guide or contact your SAP partner manager for information.

Incorrect example:
Our product runs with SAP®.

Correct example:
Our product runs with SAP® Business Suite.

Compatibility References within Running Text

In text sentences, you may use phrases such as the following to refer to your offering's compatibility with SAP software:

  • "for use with..."
  • "designed for use with..."
  • "runs on..."
  • "compatible with..."

However, you must take care to use them appropriately, as demonstrated in the following examples.

Correct examples:
<Your company name> <your product name> is designed for use with SAP® R/3®.
<Your company name> <your product name> is compatible with SAP® R/3®.

Do not use any grammatical construction that implies the SAP trademark or SAP offering name is part of your offering's name.

Unacceptable example:
<Your company name> <your product name> for SAP® ERP provides extended functionality.

The above example is unacceptable because the reader could interpret your product name to be "<Your product name> for SAP ERP." Change any such construction to clearly separate and distinguish your offering name from the SAP trademark.

Corrected example:
<Your company name> <your product name> provides extended functionality for users of SAP® ERP.

Compatibility References within Headlines, Signage, Packaging, Labels, and Other Materials

It is particularly important to avoid making your product name appear to include an SAP trademark or an SAP offering name when the reference is in a title or headline, trade show signage, product packaging, CD label, or any other material.

Within headlines, signage, and other materials, you may use phrases such as the following to refer to your offering's compatibility with SAP software:

  • "for..."
  • "for use with..."
  • "designed for use with..."
  • "runs on..."
  • "compatible with..."

However, you must always clearly visually differentiate your product name from the compatibility reference to an SAP offering.

Unacceptable examples:
<Your company name> <your product name> for SAP® Business Suite
<Your company name> <your product name> for Use with SAP® ERP

To correct this, use a type size for the SAP offering name that is noticeably smaller than the type size for your offering name. Or use a different font or a different style, such as italics, for the SAP name.

Corrected examples:
<Your company name> <your product name> for SAP® Business Suite
<Your company name> <your product name> for Use with SAP® ERP

The above examples are acceptable because your product name and the compatibility references "for SAP® Business Suite" and "for Use with SAP® ERP are visually set apart.

Another option would be to place your product name in the title and to show the compatibility reference as a subtitle in a different type size, font, or style.

Example:
<Your company name> <your product name> for SAP® Business Suite

Self-Test for Avoiding Unacceptable Practices

Consider the following questions to determine if a particular product or service name, compatibility reference, marketing communication, or packaging may pose a problem to SAP and its trademarks:

  • Does your product or service name include an SAP trademark or an SAP offering name or similar variations of these?
  • Do you use an SAP trademark or an SAP offering name in a way that gives the impression that the SAP trademark or SAP offering name is part of your product or service name?
  • Do you use just the term "for SAP" to refer to product compatibility?
  • Does your offering name, or the usage in question, lead anyone to believe your offering is developed, endorsed, or authorized by SAP?
  • Does your communication material show any logos of SAP (or variations of them) other than your permitted SAP Partner logo, your permitted SAP Certified Integration logo, or your permitted "Powered by SAP NetWeaver" endorsement logo?

If the answer to any of these questions is "Yes," then you should change your product or service name, the compatibility reference, your marketing communication, or packaging to reflect proper usage.

Using the Phrase "Powered by"

Only use the phrase "powered by" in the "Powered by SAP NetWeaver" context. Do not use "powered by" to describe compatibility with other SAP offerings.

Incorrect example:
<Your company name> <your product name> is powered by SAP® Business Suite.