GaRO: Business in Your Pocket
GaRO is an SAP flagship project based on extensive research – as well as results from the Ganges, Rustica, and Overture projects. Part of SAP's Business Web initiative, the project combines enterprise software and business services with mobile technologies to enable on-demand, on-device, and real-time business services for very small enterprises in emerging economies. The GaRO prototype focuses on key services, such as procurement, cash flow, customer, sales management, deliveries, and micro-financing. All of these activities are carried out on a mobile device, supporting GaRO's "business in your pocket" motto.
The goal of the project is that millions of small business owners will be able to conduct their daily operations using a mobile phone. SAP will focus on making these applications affordable and accessible – even to the smallest retailers, utility units, and family businesses. These vendors are the backbone of their economies, and their profits will dramatically energize the markets of developing regions.