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Bentley Systems Upgrades To SAP CRM 7.0 For Improved Sales, Marketing, And Service Webcast

Learn how Bentley Systems leveraged the SAP Customer Relationship Management (SAP CRM) 7.0 application to improve customer service and productivity and to drive better business visibility.
Watch the Webcast

In May 2010, Bentley went live with a broad upgrade to SAP CRM 7.0 that focused on:
  • Marketing and sales
  • Service
  • Interaction center and billing
Key business objectives Included:
  • Improved customer service
  • Increased end-user configurability
  • Increased employee productivity
  • Better visibility of entire business processes


  • Kiran Koons, CRM Project Manager, Bentley Systems
  • Jim Goldfinger, Senior Director CRM Customer Value Network, SAP Americas

Want to learn more? Contact the SAP sales office nearest you.

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