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Deliver Value to Your Customers by Enabling Choice Webcast

Learn how CRM can improve customer experience and your utility’s operational efficiency.
Watch the Webcast

Utilities today are under increased pressure to improve the customer experience, provide energy solutions that benefit the customer, and concurrently trim operations.

A CRM system allows utilities to dramatically change the way they interact with their customers, enabling improved exchange of information and ultimately, improved relationships.

During this on-demand Webinar, you will learn how one of the largest retail providers in the Texas Competitive Market, TXU Energy, approached their CRM implementation, which they see as critical to their success. They will detail their decisions and actions to show how their approach was designed to result in value for both customers and TXU Energy.

Optimizing CRM to Deliver Value

With the changes in the marketplace, many utilities are considering or using CRM solutions to become more customer-centric and collaborative. During the on-demand Webinar, Warren Causey, Vice President of Sierra Energy Group, an analyst firm that studies and reports on the energy industry, will provide a broad view of how utilities are using CRM solutions to enable improvements for customers and their own organizations. And SAP Industry Director for Utilities, Maureen Coveney, will detail how SAP supports and leads its customers to ensure they are maximizing opportunities created by the changing paradigm in how utilities serve their customers.

Building a Customer-Centric and Collaborative Utility

This presentation and discussion will provide an opportunity for other utilities to understand the components required to meet new customer and market demands, as well as how a fully integrated CRM solution can enhance your customer relationships.

View this on-demand Webinar to learn:

  • How to use CRM to focus on meeting the customer’s needs while establishing a foundation for competitive positioning in the market through campaign management, product offers, enrollment, billing and self-services
  • What capabilities can best prepare your utility to respond to customer demands today and in the future
  • The benefits of incorporating third party sales and enrollments through a marketing partner portal, including residential, business markets, builders, property managers, social agencies and value-added services providers
  • Approaches to ensure solution optimization and achievement of performance targets


  • Warren B. Causey, Vice President, Sierra Energy Group, Energy Central's Research & Analysis Division
  • Maureen Coveney, Industry Director, Utilities, SAP Americas

Want to learn more? Contact the SAP sales office nearest you.

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