Brookshire Grocery Company Webcast -- Customer-Centric Category Management Has Arrived
Category management is a critically important activity for all retailers – especially in today’s troubled economic environment. Successful category management means moving away from distributor- and buyer-driven approaches. Instead, innovative retailers are using a wide range of customer data to make better decisions about product pricing and assortment.
Watch this Webcast to learn how a leading regional grocer is maintaining healthy margins by embracing customer-centric category management. Supported by SAP Business Suite software, Brookshire Grocery Company recently embarked on an ambitious journey to turn its buyers into category managers, giving them all the tools they need to put the right product on the right shelf at the right price.
Business Transformation at Brookshire
John D'Anna, Vice President of IT Strategy and Planning for Brookshire Grocery Company, and Verlin Youd, Senior Vice President of SAP's Trading Sector Organization, discuss Brookshire's decision to revamp its business model from top to bottom. Learn how Brookshire changed cultural, organizational, and IT approaches to make their category managers the "CEOs" of their respective product categories.
Putting the Customer First
SAP's Verlin Youd is joined by Andy Newberry, Director of Pricing for Brookshire Grocery Company, for an in-depth description of "a day in the life of a category manager." Mr. Newberry explains how Brookshire uses rich customer data to boost sales despite competition from megastores and the lingering impact of a down economy.
Andy Newberry, Director of Pricing & Analysis, Brookshire Grocery Company
Verlin Youd, Senior Vice President, Trading Sector, SAP
John D’Anna, Vice President Information Technology Planning and Strategy, Brookshire Grocery Company