Program and Campaign Management
Plan and execute marketing aligned with trade promotions to create awareness and maximize your sales revenue.
- Align your marketing budget and planned spend with brand and retail channel strategies
- Effectively measure the effectiveness and reach of your campaigns
- Gain visibility into upcoming campaigns and promotions
Consumer Service Management
Leverage consumer interactions for continuous improvement, including direct-to-consumer marketing, product innovation, consumer segmentation, and more.
Asian Paints: Connecting Social Media with Opportunity More »
- Provide multi-channel, tiered services that provide expert assistance
- Capture consumer data to serve and engage consumers in new channels
- Deliver and track data including special offers, service requests, and consumer complaints
Continuous Product Innovation
Drive differentiation and growth by effectively managing your product portfolio, innovation processes, resources, compliance, and costs.
- Improve responsiveness to consumer needs by aligning innovation opportunities with cross-functional strategic plans
- Manage processes for open innovation, concept development, and intellectual
- Coordinate projects and resources within budget and time-to-market requirements
Solution Brief: Continuous Product Innovation
Integrated Product Development and Compliance
Integrate product development with compliance efforts to mitigate risks and manage compliance throughout the entire lifecycle.
- Maximize product development efficiencies and enable collaboration by sharing master data
- Integrate design with sourcing to tighten process control, improve compliance, and lower costs
- Improve quality and lower production costs by seamlessly handing over requirements
Solution Brief: Integrated Product Development
Account and Trade Promotion Management
Maximize customer value by increasing promotion spend efficiency and reducing outstanding customer claims.
- Measure product and customer profitability and promotion effectiveness
- Coordinate and align sales processes with promotions and marketing efforts
- Improve product availability by aligning promotion planning and forecasting with
Empower your sales team to confirm in-store merchandising and promotion compliance, check inventory status, and process replenishment orders.
- Ensure merchandising execution and reduce claims
- Optimize visits and territory coverage with visibility into sales data, performance, and budget
- Analyze sales effectiveness, perform compliance checks, and monitor competitive activity
Customer Service Management
Create an interaction center to respond to and resolve customer issues in a
- Route customers to service experts who have full visibility into their information
- Integrate fulfillment processes with back-office systems for visibility into customer data
- Automate the returns process by tracking and managing returned items, defects,
Solution Brief: Improving Service with Communications Management
Direct Store Delivery
Optimize direct deliveries to stores to reduce costs, ensure merchandising compliance, minimize stock-outs, and improve shopper experience.
- Increase time spent with customers in the store by decreasing the administrative tasks
- Drive competitive differentiation through better in-store execution
- Win shelf space, displays, and preferred locations over your competitors
Collaborative Demand and Supply Planning
Synchronize demand and supply by integrating visibility into market demand with your supply processes.
- Enhance visibility to ensure product availability, reduce lost sales, and improve service
- Improve in-stock rates, service levels, and supply chain costs by enabling inventory optimization
- Meet customer expectations profitably and out-execute the competition
Danisco: Improving Supply Chain Planning
Logistics and Fulfillment Management
Streamline execution processes by integrating and automating logistics operations across your warehousing, transport, and fulfillment areas.
- Improve on-time delivery levels, high order fill rates, and customer service
- Optimize transport utilization, routes, process visibility, and collaboration
- Lower warehousing and distribution costs by integrating partner data with event management
Solution Brief: Advanced Warehousing
Product Safety and Traceability
Automate quality and safety processes to ensure compliant product safety and traceability.
- Ensure safety with procurement compliance, supplier visibility, and raw material genealogy
- Mitigate risk with compliant manufacturing, automated safety processes, and quick
- Lower cost and risk of recalls by assessing the scope of the issue and recalling at-risk products
White Paper: Keeping Consumers Happy and Healthy
Manufacturing and Fulfillment for Apparel and Footwear
Efficiently handle growing product lines by managing product style, color, and size through unique production runs.
- Improve seasonal stock-level management
- Manage customer delivery and warehousing by style, color, size, stock, and category level
- Improve inventory stock accuracy, and reduce mark-downs and write-offs
Increase your sales with online stores that fit your brand and your customers' needs.
- Provide an easy shopping experience with the ability to search your catalog online
- Enable customers to submit orders and track them – from warehouse processing to delivery
- Ensure service agents have access to customer data throughout the order lifecycle
Customer Service Management for Apparel and Footwear
Enhance the customer experience with multi-channel service delivery and order management designed for apparel and footwear companies.
- Enable efficient and user-friendly order entry based on style, color, and size
- Reduce stock-outs with real-time visibility into inventory and order status
- Improve cash flow by shortening the order-to-cash cycle and reducing working capital
Orchestrate supply across a network of plants through integrated production planning
- Adapt to changes in customer orders to effectively and efficiently plan production cycles
- Standardize production planning and scheduling practices to reduce costs and meet
- Minimize unplanned downtimes to ensure product quality and improve customer satisfaction
Tasty Baking: Achieving Manufacturing Excellence
Sourcing and Procurement
Enable end-to-end sourcing and procurement by connecting spend analysis, on-demand strategic sourcing and contract management, and operational procurement.
- Ensure accurate, timely visibility into sourcing data to maximize savings and profitability
- Identify the best supply sources and increase competition via online bidding, RFQs, and auctions
- Source upcoming demands at reduced costs and assured compliance
Sourcing and Contract Management
Centralize sourcing and contracts by connecting supplier management, operational procurement, and contract management.
- Accelerate procurement cycle times to increase productivity and efficiency
- Negotiate savings and allow deeper engagement with strategic suppliers
- Ensure that negotiated terms and conditions are applied and used consistently
Consumer Products Solutions for Small and Medium Enterprises
Improve operating efficiency, gain flexibility, and realize speedy ROI with our affordable, integrated consumer products software for SMEs.
- Capture spontaneous customer demand by improving forecast accuracy and on-shelf availability
- Enhance customer service with faster response to market and operational changes
- Shorten inventory cycles and coordinate reductions in inventory levels
Web Link: Implementing ERP in Your Growing Business
Web Link: SAP's SME Solution Portfolio