The game has changed. Advances in technology, the growth of social sharing and expanded media coverage have all set the stage to make Super Bowl XLVIII one of the biggest moments in sports history. With visualized social media analytics, next-level insights and powerful technology, SAP is transforming the way NFL fans experience the Super Bowl, helping them think faster, smarter and simpler about the biggest game of the year.
The map below represents the total volume and location of social media mentions for Super Bowl XLVIII contenders. Use the slider to see how the social conversations around each team shift throughout the course of the NFL playoffs and Super Bowl XLVIII
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Dig deeper into the social conversation around Super Bowl XLVIII with daily recap videos that break down the key moments of social conversation leading up to the big game.
Super Bowl XLVIII will feature a matchup between a high powered offense and a tough defense. See which side of the ball NFL fans think will be the key to victory on Super Bowl Sunday.Watch the video ›
Using SAP Social Media Analytics by NetBase, SAP is providing fans with insights on the most popular topics surrounding Super Bowl XLVIII. This video explains the process behind how your conversations fuel SAP technology, bringing fans closer to the game that they love.Watch the video ›
As part of their partnership with the NFL.com Fantasy Football platform, SAP is presenting sponsor of the Fantasy Football Player of the Year Award at NFL Honors. This video shows how SAP social media analytics tracks the online buzz for each of the finalists over the course of the NFL season.Watch the video ›
Be smarter about your Super Bowl XLVIII predictions with insights derived from data and statistics of previous Super Bowls.
For NFL fans that couldn't make it to New York City for Super Bowl XLVII, SAP sent a reporter to Times Square to speak with fans on Super Bowl Boulevard. These videos provide an inside look at the action on Super Bowl Boulevard, open to the public from Wednesday, January 29 – Saturday, February 2.
SAP's man on the street speaks with NFL fans on Super Bowl Boulevard to see how they're dealing with the weather.Watch the video ›
SAP's Super Bowl XLVIII correspondent provides an overview of SAP's relationship with the NFL and the NFL.com Stats Zone with Insights from SAP.Watch the video ›
Get a first hand look at the NFL.com Stats Zone with Insights from SAP through the eyes of SAP's Super Bowl Boulevard reporter.Watch the video ›
Learn how advancements in technology are helping Super Bowl XLVIII run faster, smarter and simpler.
As NFL coaches and teams continue to incorporate increasingly advanced data and statistics to help improve player performance, SAP is providing fans with an in depth look at the conversations around one of the biggest sporting events of the year. And there’s no more engaging time than during the days leading up to Super Bowl XLVIII.More info ›
The business of sports is all about competition. Besides the game on the field; it’s a competition between the in-stadium experience and your home theater, or between your hometown team on Channel 4 and your favorite reality show on Channel 12.More info ›
Marshall Faulk is just like you. He’s made fantasy football predictions based purely on gut instinct. He’s never stopped rooting for his hometown team. And there are certain players that he pulls for more than others. Oh, but there is one small difference: he has a Super Bowl ring on his finger. We sat down with the NFL analyst and SAP Ambassador to pick his brain about his memories of winning the NFL’s biggest game.More info ›