E-Selling

The benchmarks focus on typical online catalog activities as performed by regular Internet catalog users (B2C) and direct order input by professional users (B2B).
This suite replaces the online store benchmark.

User Interaction Steps of the Business-to-Consumer (B2C) Benchmark Scenario With a focus on consumer behavior, this scenario is characterized by high browsing activity and low shopping/ordering activity, as reflected by recurrent browsing in a catalog. Out of ten users, nine users execute browsing activities, while shopping (for example, adding items to the shopping basket and ordering) is executed by one user, resulting in a ratio of browsing to shopping/ordering of 9:1. In one sequence, the system thus creates one shopping cart and one order with five line items.

The scenario consists of the following user interaction steps:

Browsing Procedure (9 users browsing)

  • 1. Start application.
  • 2. Select product category.
  • 3. Display details of a product.
  • 4. Select another product category.
  • 5. Display details of a product.
  • 6. Choose main category "Products."
  • 7. Select another product category.
  • 8. Choose "Next page."
  • 9. Display details of a product.
  • 10. Select another product category.
  • 11. Select subcategory.
  • 12. Display details of a product.
  • 13. Choose main category "Products."
  • 14. Select another product category.
  • 15. Display details of a product.product.

Shopping Procedure (1 user adding to shopping basket and ordering )

  • 1. Start application.
  • 2. Select product category.
  • 3. Display details of a product.
  • 4. Choose "Add to Shopping Basket."
  • 5. Select another product category.
  • 6. Display details of a product.
  • 7. Choose "Add to Shopping Basket."
  • 8. Choose main category "Products."
  • 9. Select another product category.
  • 10. Choose "Next page."
  • 11. Display details of a product.
  • 12. Choose "Add to Shopping Basket."
  • 13. Select another product category.
  • 14. Select a subcategory.
  • 15. Display details of a
  • 16. Choose "Add to Shopping Basket."
  • 17. Choose main category "Products."
  • 18. Select another product category.
  • 19. Display details of a product.
  • 20. Choose "Add to Shopping Basket."
  • 21. Choose "Proceed to Checkout."
  • 22. Enter logon data and choose "Log on."
  • 23. Choose "Continue."
  • 24. Choose "I Accept the general terms and conditions (GTC)" and select "Order."
  • 25. Log off.

Business-to-Business (B2B) Benchmark

With a focus on professional purchasers, this scenario shows less browsing activity, but a more frequent creation of shopping baskets. In addition, pricing is personalized in this scenario.

One loop consists of the following actions:

  • 1. Start application.
  • 2. Logon.
  • 3. Create new order.
  • 4. Enter five products.
  • 5. Choose "Update."
  • 6. Choose "Order."
  • 7. Choose "Close."
  • 8. Choose "Log off."

In one loop, a shopping basket and an order with five line items is created.

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