Engaging Brand Experiences: Imperative for Customer Loyalty

Great experiences are the key to customer loyalty, according to this exclusive RIS trendagram, featuring a Q&A with Mark Ledbetter, SAP's Global VP of Retail Solutions Strategy. As mobile becomes the platform of choice for shoppers, retailers can leverage these platforms and technologies to set themselves apart from the competition. Download this report to find out more best practices for retailers to embrace consumer experience management and drive loyalty.

See the RIS News Customer Loyalty Trendagram

Six Secrets for Superior Customer Experience

Customer experience is not new, but for many organizations, it's still a work in progress. Blending channels, nurturing customer advocates, and leveraging Big Data are just a few tools you can use to keep customers engaged and excited in today's dynamic and challenging marketplace.

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Stop Showrooming by Improving Experiences

"Showrooming" is a common retail challenge: consumers visit a store to research a product, but end up buying it online, sometimes right there from their smartphones. In this Edgell Knowledge Network report, you'll learn techniques to help reduce showrooming's impact on retail stores.

Read the EKN Industry POV

Build Better Customer Experiences

Omnichannel shoppers expect a seamless, highly personalized experience that delivers a powerful brand expression. In this hybris e-book, you'll find new strategies to tailor digital experiences to delight shoppers and elevate your brand value.

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CEOs: Time for CMOs to Step Up

Positioning is no longer a marketing problem – it's a company problem. CEOs expect their CMOs to realize this and rally. SAP's Chief Marketing Officer Jonathan Becher lists five key responsibilities CMOs should embrace to stay ahead of the curve in this brief from the SAP Center for Business Insight.

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Additional Resources

E-Commerce's Effect on Customer Relationships

The successful combination of digital content with traditional retail e-commerce can have a huge impact on sales and relationships. hybris software, an SAP company, explores the importance of context and relevance in digital content sales.

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Multichannel B2B Gets Consumerized

Driven several factors, a "Consumerization Effect" is already taking place in B2B commerce. This hybris software, an SAP company, white paper evaluates the opportunities this brings for B2B organizations through streamlining business operations, increasing customer satisfaction, and managing the complexity of B2B transactions.

Read the hybris white paper

Inform and Influence Where It Matters Most

Use SAP's Precision Marketing to inform and influence consumers at the point of decision for richer, more profitable consumer relationships. Consumer response data from personalized offers and real-time content help you optimize for the future.

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Adobe is Transforming Customer Enagement

By gaining a connected view of its customers and its business, Adobe is driving personalized engagement and gaining new insights with the Adobe Marketing Cloud and the SAP HANA platform. Adobe's Aditi Dhagat and Ryan Stansfield present.

Watch the presentation