Six Secrets for Superior Customer Experience
Customer experience is not new, but for many organizations, it's still a work in progress. Blending channels, nurturing customer advocates, and leveraging Big Data are just a few tools you can use to keep customers engaged and excited in today's dynamic and challenging marketplace.
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Stop Showrooming by Improving Experiences
"Showrooming" is a common retail challenge: consumers visit a store to research a product, but end up buying it online, sometimes right there from their smartphones. In this Edgell Knowledge Network report, you'll learn techniques to help reduce showrooming's impact on retail stores.
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Build Better Customer Experiences
Omnichannel shoppers expect a seamless, highly personalized experience that delivers a powerful brand expression. In this
hybris e-book, you'll find new strategies to tailor digital experiences to delight shoppers and elevate your brand value.
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CEOs: Time for CMOs to Step Up
Positioning is no longer a marketing problem – it's a company problem. CEOs expect their CMOs to realize this and rally. SAP's Chief Marketing Officer Jonathan Becher lists five key responsibilities CMOs should embrace to stay ahead of the curve in this brief from the SAP Center for Business Insight.
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E-Commerce's Effect on Customer Relationships
The successful combination of digital content with traditional retail e-commerce can have a huge impact on sales and relationships. hybris software, an SAP company, explores the importance of context and relevance in digital content sales.
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Multichannel B2B Gets Consumerized
Driven several factors, a "Consumerization Effect" is already taking place in B2B commerce. This hybris software, an SAP company, white paper evaluates the opportunities this brings for B2B organizations through streamlining business operations, increasing customer satisfaction, and managing the complexity of B2B transactions.
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Inform and Influence Where It Matters Most
Use SAP's Precision Marketing to inform and influence consumers at the point of decision for richer, more profitable consumer relationships. Consumer response data from personalized offers and real-time content help you optimize for the future.
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Adobe is Transforming Customer Enagement
By gaining a connected view of its customers and its business,
Adobe is driving personalized engagement and gaining new insights with the Adobe Marketing Cloud and the SAP HANA platform. Adobe's Aditi Dhagat and Ryan Stansfield present.
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