People are making purchase decisions without you. The Corporate Executive Board (CEB) reports, according to research of more than 2,200 sales reps and customers, that 57% of a customer’s purchase decision is complete before the business is even contacted.
In a single day, some 500 million tweets are sent, 4.75 billion items are shared on Facebook, and 1,440 conversations in LinkedIn groups occur. In all lines of business, people are talking; they’re sharing their experiences of products and services with friends and industry peers. With today’s social platforms, it takes a sophisticated tool like SAP Social Media Analytics by NetBase to wrangle all the data from these conversations into concrete, actionable insights of how people think about your business and what the best opportunities are to reach them.
Check out our solution brief and e-book below to learn more about:
- Making the most out of the challenges and opportunities social media presents
- Increasing revenues by testing and simulating promotion scenarios as needed
- Transforming large amounts of data into deep, actionable insights for better business decisions
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