Rapid-Deployment Solution for Marketing Professionals: Product Demo

Explore how a rapid deployment of SAP CRM − enabled by implementation services from SAP – helps marketing professionals create compelling campaigns, successfully connect with prospects, and give the right sales rep the right information to close deals.

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  • http://global.sap.com/demos/mmov/demos/sap-crm-rapid-deployment-solution-for-marketing-professionals-demo-us.mp4
    • SAP CRM rapid-deployment solution:
    • Offering software and services together in one package that delivers essential CRM functionality,
    • a quick implementation and affordable pricing, and the flexibility to grow with your business.
    • In this demo, you'll see how the SAP CRM rapid-deployment solution helps your marketing team:
    • identify and target the right audience, execute and track campaigns, and generate well-qualified leads for sales representatives.
    • In this example, I'm the marketing manager for a computer company called Global Corporation.
    • I want to see how the rapid deployment of SAP CRM can support my marketing activities.
    • On my home page, I get information about my daily activities such as tasks, alerts, reports, and other relevant information, including blogs and RSS feeds.
    • I decide to look at some analytics around my current campaign effectiveness.
    • I can review my campaigns, including how many targets I connected with, how many responded, and the number of generated leads and opportunities.
    • I can change this view according to my preferences or export the data to Microsoft Excel once I have insight into campaign performance.
    • Now, I want to review my campaign activities using the marketing calendar, which gives me a bird’s-eye view of all my relevant marketing activities.
    • I have personalized color coding to represent campaign status, so I can easily check it.
    • I can take action directly from the calendar – for example,
    • by copying or changing the campaigns or sharing the marketing calendar with the sales team so they have visibility into what I’m planning.
    • Now, I take action directly from the calendar by clicking on the blue bar and drilling down into my “green notebook” launch campaign, a multichannel campaign program with several components.
    • First, I’m going to focus on my e-mail campaign. Here, I can review key details, including the campaign objective and tactic, the schedule, and my target audience.
    • Next, I drill into the target audience. The segment builder allows me to define target audiences using a graphical, easy-to-use, interactive tool.
    • The attribute list gives me relevant information about customers, including those who are likely to buy “green” products, those who are unlikely to do so, and those who are indifferent.
    • I easily drag and drop these criteria to create my target audiences.
    • Based on this, I’ve developed an accurate target audience for my campaign.
    • Now, I want to go back to the e-mail campaign to look at the e-mail form that customers will receive.
    • Here is the e-mail form that I’m going to send to customers to promote the new green laptop.
    • When I send the e-mail, the software will dynamically personalize it with names and content that’s tailored for each customer.
    • I’ll also include a link to a survey so I can receive feedback. These are the key questions I want my customers to answer.
    • Based on the answers, I can automatically generate leads and score them, enabling me to know which customers to follow up with.
    • That’s how SAP CRM helps me set up an e-mail marketing campaign.
    • Now I’m going to set up a parallel telemarketing campaign that will be executed by a third-party vendor.
    • I’m going to reference an existing telemarketing campaign template that’s already been defined.
    • The template is prefilled with best practices information and steps −
    • like the campaign type, objectives, tactics, and priorities − but I can change any of this information as needed.
    • Once I’m done with any changes, I click save. Then, I execute the campaign. SAP CRM automatically creates a spreadsheet file with customer contact information.
    • I can send this file to the third-party vendor to execute the telemarketing campaign.
    • The vendor conducts the same qualification survey that I used in the e-mail campaign, enters the leads in a file, and sends it back to me in a week.
    • Then, I load the lead qualification data from the telemarketing campaign into SAP CRM using the lead import functionality.
    • I can review and audit the lead information displayed by customer number, transaction type, and so on.
    • Drilling down into a specific lead, I can see the lead details, including the qualification level for this lead.
    • Clicking in the survey, I can see the answers that were captured for this lead. Now, I want to send the information to a member of the sales team for follow up.
    • The automated lead-distribution engine assigns a lead to the best-qualified sales agent based on the prospect’s information and the profile of the agent – in this case, Melanie Richard.
    • When I save this, all the lead and survey information will be shared automatically with Melanie so that she’s empowered to follow up with the lead.
    • Now, I want to see the overall performance of the green laptop launch program.
    • Here, I see how many leads I’ve got in Q1 and whether they’re open, lost, or accepted by sales.
    • I can view the leads by qualification level and see the overall status of all the leads.
    • As you have seen, the SAP CRM rapid-deployment solution can help your marketing professionals target the right audience,
    • execute and track campaigns, and send leads to the best-qualified sales rep.
    • This enables marketers to accurately generate target audiences, simplify campaign planning and execution, and better align with sales to generate highly qualified leads.
    • With the SAP CRM rapid-deployment solution, you get essential CRM functionality delivered quickly and at an affordable price –
    • and the flexibility of a solution that can grow with your business.
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