SAP Australia & New Zealand Announces Distribution Partnership with Express Data

Agreement with leading ICT distributor set to enhance services to SAP partners across Australia

SAP Australia & New Zealand today announced it has entered into a distribution agreement with Express Data for SAP’s database & technology, analytics and enterprise mobility solution offerings – including SAP’s innovative in-memory database platform, SAP HANA.

As a strategic distribution partner, Express Data will provide end-to-end management and support for SAP resellers in Australia, from initial enquiry to the delivery of orders, which aims to streamline buying and administration processes. Express Data will also handle all reseller contracts and certification requirements, enabling an automated data-entry and workflow-management environment.

The agreement provides Express Data’s resellers access to a broad range of SAP’s solution portfolio, including analytics, managed mobility services, and SAP HANA.

Express Data will also support resellers with value-added services to help drive marketing, sales and implementation of SAP’s technology solutions.

For SAP, the partnership with Express Data adds an important channel capability, providing SAP with additional reach and coverage across the reseller network.

"We have always valued our network of resellers and have a successful reseller program across the SAP business," says Beth Ryan, General Manager of Ecosystem & Channels, SAP Australia and New Zealand. "Our partnership with Express Data allows us to further streamline and simplify how our resellers interact with and purchase products from SAP, in many cases cutting down the order-processing time to minutes."

Ryan adds, "We also believe Express Data has the right expertise and industry relationships to effectively manage the distribution of SAP HANA in the market."

"Express Data is delighted to be entering this new partnership with a world -leading technology innovator such as SAP," says Peter Masters, Director of Vendors & Marketing at Express Data. "This partnership strengthens Express Data’s presence in the database and business application space is a complementary fit with our established channel."

"There are great synergies between SAP and our current vendor partnerships including, Microsoft, Samsung and Cisco. We believe there is a huge market potential for Express Data to assist our partners to capitalise on the demand for enterprise solutions." he adds.

Resellers looking to find out more about how they can access SAP’s comprehensive product portfolio can connect with Express Data at www.expressdata.com.au.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 238,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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For more information, press only:
Courtney McGrath +61 428 164 000 courtney.mcgrath@sap.com
Ellen Sinclair +61 419 126 767 ellen@howorth.com.au

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