BP International: Customer Reference Video

BP owns and manages about 6,000 stores and has 20,000 stores that carry the BP brand, serving 15 million customers a day. Discover how the organization is using SAP for Retail to target customers more effectively, better manage volume, and reduce back-end costs.

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    • BP has global presence. We have about 6,000 stores which we own and manage directly. We have about 20,000 stores which we carry the BP brand. We have about fifteen million customers a day. And we process about four million transactions a day across all our business. We wanted to find an application set that was very integrated between our supply chain, our merchandising, and our chart of accounts, the financials at the back end. When we looked at all the products, we found that we would need, they sometimes gave us merchandising, or they sometimes gave us supply chain. But nothing really gave us a full integration between the operations at the store and the financials that produces the P&L at the end of the day. So it was very easy for us then to say well, what do we want? We don't want to buy three applications to run one business. We want to buy one application to run one business. BP's selection process was to choose SAP's industry solution for retail to allow us to integrate our supply chain, our merchandise management, and our financials, so we have a totally integrated picture of our head-office operation and the store operation. Now we can do a lot more sophisticated promotions at the store. So that if you buy coffee, if you buy pastries, if you buy crisps, Coke, we can actually get to a customer an awful lot better. And using the capability that is within SAP would enable to do that. It allows us to better shrink and wastage management. So right now with the way that we track the data at the store and the inventory at the store, it allows us to actually managing better operations and get the shrink and the wastage down to somewhere in the regions of 7% to 8%. It also helps to do effective supply chain management, so we can do better orders, automatically, system-generated orders at the store, comes all the way through to SAP. The store manager doesn't need to worry about it and can actually spend his time out in the shop focusing on the customer. The business now has the capability to set up a promotion, send it down to the store automatically. The store then sets up the promotion at the store with the kind of fixtures and fittings and all of the different promotional items. We can then tell if that promotion is working within one to two days, because of the transactional data that comes back, again, automatically. The ordering capability, we can now do deals with our suppliers where we can push products to stores. So before we need the orders to come from the store in order to realize the volume of specific product to the store. Now we can get better rebates, because we can push more product to store. We can manage the volume and actually get better coverage across the entire network. Pricing, we can look at how pricing impacts on certain stores, so urban stores, motoring stores, and the different types of areas that we've got. So we can get better and effective pricing to target each of our customers in those areas. And because we get the data back on a daily basis, it's very, it's more reactive, and it helps the business to be more in touch with the consumer. SAP's industry solution for retail has done two things for us really. It has enabled us to better capability in order to get closer to a customers and grow the top-end, the top-line growth of our business. It is also helping us to reduce our cost in the back end in the processing. So things like invoice matching, things like auto processing, things like receipts, we
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