The Exciting New World of One-to-One Marketing with Herve Pluche
SAP Precision Marketing allows our clients to inform and influence consumers by putting highly relevant information in their hands at the point of decision. For example, the Public Transit Authority of Montreal and SAP just launched a very innovative service designed to increase ridership and to connect consumers to their city. It brings together the power of big data, analytics, cloud and mobile to redefine consumer experience and the value of interactive digital marketing.
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