SAP CRM – Enable Marketing Success: Product Demo

Explore how SAP CRM allows you to analyze marketing activities, create and schedule campaigns, manage workflows and segmentation, develop e-mail promotions, perform lead management, and monitor performance.

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  • http://global.sap.com/demos/mmov/demos/sap-crm-enable-marketing-success-demo-us.mp4
    • SAP CRM: Enable marketing success. This demonstration shows how SAP CRM allows you to analyze marketing activities, create and schedule a campaign, manage workflows and segmentation, develop an e-mail promotion, perform lead management, and monitor performance. Enabling you to make intelligent business decisions, promote best practices, build customer relationships, and drive customer demand. Taylor Brady is a marketing manager for LS Top Computer. She uses SAP CRM to manage the promotion of a new environmentally friendly notebook computer. She starts by accessing her personalized SAP CRM portal. She can easily personalize the home page to meet her specific needs. She has access to in-depth analytics and business insights into key marketing activities. For example, she can view the up-to-date status of important sales and marketing KPIs. She can even perform a what-if analysis to make the most intelligent business decisions. Based on an earlier analysis, Taylor has created an e-mail campaign to promote the new notebook computer. She checks her interactive marketing calendar, which gives her full visibility into activities planned by her organization. She decides to move a campaign activity from the third quarter to the second quarter. Moving the item in the calendar automatically updates the underlying data. Next, Taylor wants to check the budget for the campaign. She can easily drill down for complete details. She reviews the marketing plan, which describes the overall strategy, objectives, and expected costs. Top-down budgeting gives her a single hierarchical view of all marketing plans and activities. She can easily allocate funds among initiatives to optimize budgets. Now Taylor wants to look at the campaign in the context of other marketing activities. The goal of the campaign is to grow and retain customers through the launch of the new notebook computer. Taylor can easily navigate among various campaigns or elements of a campaign, including phone outreach, creating and qualifying leads, and more. She can see the building blocks of the campaign on a single page, allowing her to reorganize elements to personalize her screen, and simplifying campaign creation. The product launch is a dialog campaign a pre-planned, two-way interaction that unfolds over time. Taylor uses an intuitive, drag-and-drop interface to plan the dialog campaign. Her company can reuse the most effective contact flows to promote best practices. Now Taylor needs to define the target group for the campaign. She uses the graphical, drag-and-drop interface in the segment builder. She has access to all relevant customer data to create selection criteria. She can gain key insights into customer segments, which will help her build segmentation criteria. Next, Taylor selects the e-mail form for the campaign. She can personalize the pre-defined form based on customer profile, transactions, and more, and easily add graphics and links. She generates a test e-mail to ensure that it will perform as expected. The e-mail links to an online questionnaire that allows her to capture customer preferences and other data. She can use the data to generate and pre-qualify leads, and automatically distribute them to sales reps or partners. Sales reps can drill into leads to view customer preferences and understand the context of previous customer interactions. Finally, Taylor can access detailed dashboards to understand marketing performance. She can even measure performance during ex
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