SAP CRM – Optimize Channel Marketing Funding: Product Demo

See how SAP CRM allows you to manage and analyze channel marketing fund programs such as market development fund or co-op programs. You have the tools you need to comply with financial regulations, drive demand for your products and services, and optimize the effectiveness of your channel marketing.

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  • http://global.sap.com/demos/mmov/demos/sap-crm-optimize-channel-marketing-funding-demo-us.mp4
    • SAP CRM: optimize channel marketing funding. This demonstration shows how SAP CRM allows you to manage and analyze channel marketing fund programs, such as market development fund or co-op programs, and allows your partners to submit a co-marketing initiative request, allows you to approve a co-marketing initiative request and partner claim. Enabling you and your channel partners to comply with financial regulations, drive demand for your products and services, and optimize the effectiveness of your channel marketing. Manage and analyze channel marketing fund programs. Sandra Taylor is vice president of channels at LS Top Computer. She logs in to her SAP CRM home page, where she can manage her channel business. Each morning, Sandra uses her MDF dashboard to check the status of her channel. She gets a roll-up of funding levels and resulting channel revenue against target. She also sees program ROI and compliance levels. Sandra sees that she's behind for the quarter. She analyzes the effect of injecting more marketing funds into the channel. A funding increase of 30% should enable her to hit her revenue target. Next, Sandra drills into the MDF program. She can manage everything about the program from enrollment policies and membership to fund usage and reimbursement rates. All funding processes are linked to the general ledger to ensure compliance with regulations. Next, Sandra drills into the fund plan, where she can view checkbooks that give her a full summary of program funding. Sandra will increase the funding by 30%. Submit a co-marketing initiative request. Logan White is vice president of marketing at Earthshaker Corporation, one of LS Top Computer's leading resellers. Logan receives an e-mail notifying him that LS Top Computer has increased his funding. He goes to his SAP CRM partner home page, where he can manage all interactions with LS Top Computer. He can easily see action items and track his performance. Logan has been allocated more funds for the quarter, so he creates a co-marketing initiative request. The funding will support a direct-mail campaign to help him improve his pipeline and hit his numbers for the quarter. Approve a co-marketing initiative request and partner claim. Eric Luckins is a channel manager at LS Top Computer. He receives an e-mail notification of Logan's co-marketing initiative request. He logs in to his personalized SAP CRM home page to approve the request. He has quick access to his partners' performance and everything he needs to take action on. Eric drills into Logan's initiative request. He has all the information he needs to approve the request. Logan will receive an automated e-mail notification that his request has been approved. Next, Eric opens a claim submitted by another partner. The self-service submission process routes claims for validation, which reduces errors, ensures compliance, and accelerates payout. SAP CRM gives you the tools you need to comply with financial regulations, drive demand for your products and services, and optimize the effectiveness of channel marketing.
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