SAP Digital Asset Management by OpenText – Boost Productivity Through Integration with SAP CRM: Product Demo

Integrating digital asset management with SAP CRM enables you to collaborate with partners to create assets and streamline approvals, repurpose and identify digital assets for campaigns, automate and control brand usage, and gain visibility into all usage and rights.

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    • SAP Digital Asset Management by OpenText Boost productivity through integration with SAP CRM
    • This integration with SAP CRM enables you to: Collaborate to create assets and streamline approvals,Repurpose and identify digital assets for campaigns,
    • Automate and control brand usage, and Gain visibility of all marketing assets, rights, and usage, and facilitate distribution.
    • See how you can improve productivity and speed time to market as you Upload digital assets, and manage rights and distribution, Review marketing plans, and manage and execute a campaign, and Access digital assets to create print and Web templates
    • Upload digital assets, and manage rights and distribution
    • David is a production associate in the marketing department at Lifestyles Brands.
    • The company is launching a plan to promote a new, high-end sailboat and the product development team has conducted a photo shoot.
    • Now, David needs to upload the photos to the digital asset management library, get legal approvals, and provide rights to marketing and other departments.
    • There is a folder in the SAP Digital Asset Management application by OpenText where the assets can be uploaded.
    • David uses the import wizard to select files or entire folders of assorted media files.
    • He can add metadata to describe the files so his colleagues can find the digital assets easily.
    • He then sets up the security, so that no one uses the assets until they go through a defined approval process.
    • David can continue working while the software automatically imports the files and applies all the characteristics that were specified.
    • When importing is done, David is notified by e-mail and can return to classify and examine the files further.
    • The uploaded files need to be reviewed ─ both by the legal department to check asset rights and by the creative team to update the artwork to reflect new messaging.
    • David selects the files he wants to collaborate on with colleagues, and launches the review and approval workflow.
    • He adds comments, which will be collected and passed on to the next recipient of the workflow.
    • As owner of the workflow, David can monitor the progress at any time.
    • The workflows are adaptable, so they can include interactions with Lifestyle Brands employees and external parties.
    • Review marketing plans, and manage and execute a campaign
    • Anne is the marketing manager in charge of the luxury sailboat launch events in the southeast. region.
    • Soon after the images are uploaded and approved, Anne uses the SAP CRM application, together with SAP Digital Asset Management, to review the plan, and manage and execute her campaign.
    • The plan features magazine ads, high-end brochures, and promotional events.
    • It includes strategy documents and the latest digital assets.
    • Anne looks at her campaign details including event dates, planned costs, target group, and so on.
    • She can review the target group for the southeast region events.
    • And she can see which graphic designers or ad agencies are involved in developing the materials .
    • The first reception is in three months, and Anne needs to ensure that signage and brochures are available
    • She can link approved media files from SAP Digital Asset Management to her campaign in SAP CRM.
    • She can search for approved assets using any key word, digital asset type, and so on.
    • Once she chooses the latest versions of the file she wants, the digital assets are assigned to her campaign.
    • She can remove an asset from the campaign or navigate to the library directly.
    • Before a brochure is created, Anne wants to ensure her campaign is unique.
    • So she uses the where-used-list function, to help her understand how marketing assets are used across the organization.
    • Anne is reassured that this image has not been used in her region, so she can move ahead with the campaign.
    • The where-used list also lets Anne centrally remove an asset, assign a new asset, or replace digital assets across SAP CRM.
    • Access digital assets to create print and Web templates
    • Maxine is the graphic designer at Lifestyle Brands.
    • She receives a task to create co-branded templates for print and the Web that can be customized by distributers and partners.
    • Maxine can open any asset directly from her desktop tools, and as she checks assets out no one else can update them.
    • When Maxine uploads a modified file, the software automatically handles version control by applying the existing metadata to the new version.
    • Now the co-branded print and Web templates are available to distributors and partners that want to customize them through the media portal.
    • SAP Digital Asset Management allows you to create self-service media portals that support access to marketing assets, content, and collateral download 24 hours a day, 7 days a week.
    • As you have seen, SAP Digital Asset Management integrated with SAP CRM enables you to:
    • Collaborate to create assets and streamline approvals, Repurpose and identify digital assets for campaigns, Automate and control brand usage and standards, and Gain visibility of all marketing assets, rights, and usage, and facilitate distribution.
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