World Kitchen: Customer Reference Video

World Kitchen makes some of the world's best-known housewares brands, from Pyrex to CorningWare to Chicago Cutlery. Find out how the company is using SAP solutions for SAP solutions for RFID to realize quick success, achieve a scalable, integrated process, and meet the needs of its most demanding customers.

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    • World Kitchen is a global consumer housewares manufacturer. We used to be part of Corning Inc, and many people know us better as the Corning Consumer Products Co. We make and sell consumer houseware brands such as Pyrex, CorningWare, Revereware, Baker's Secret non-stick bakeware, Chicago Cutlery, and others. Our RFID saga began in the spring of 2004. At that point in time we received a letter from Wal-Mart saying that they wanted us to be part of a second wave of vendors to implement RFID and begin sending them product with RFID tags. And they wanted us to be ready to implement in January of 2006. Now as soon as we got that letter, we also got another letter from Target Corp., which is another large customer of ours. And they asked us to be ready to implement RFID in June of 2005, even six months earlier. So, since both of those customers are very important to us, we decided we'd better learn all about RFID and find out what we needed to implement. There were several advantages, in our viewpoint, for employing SAP to be our partner in implementing RFID. Number one is that SAP is a leader in this area. They were one of the first to jump into the technology and offer modules such as the AII auto-ID infrastructure that would tie into your back-end processes. After reviewing the situation, we put out an RFP to several vendors and we ended up selecting the team of SAP and Axis to help us implement our RFID solution. We began our RFID project the first week of March 2005 and we were live, shipping product to customers on June 17 of that same year. The process has worked very smoothly right from Day One. Our very first shipment to Target, they were able to read 100% of our RFID case labels on the shipment. And the process has continued to work well. We're a user of SAP warehouse management, which means that all our functions in the warehouse are controlled by SAP: picking product, putting away product, etc. And we believe that it's absolutely crucial, when you implement RFID, it's crucial not to implement it as a slap-and-ship add-on process but to implement it as an integrated process. And furthermore, since RFID for most companies will start out small and then grow, you need a process that is very, very scalable. So we were able to use the SAP tools and integrate our RFID process into our existing shipping and picking process, which meant that there was no incremental labor to applying the RFID labels and that we were able to develop a very scalable process. As we add new distribution centers at a Wal-Mart or Target that are taking RFID labels, that's very easy to do. As we add new product lines that we wish to label, it's very easy to do. It's just a few parameter changes in our SAP setup, and we're in business.
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