SAP Launches Urban Matters Initiative to address Challenges facing Cities of the Future

Urban Matters targets key issues of the city to help the world run better

– SAP AG, the market leader in enterprise application software, today introduced its Urban Matters initiative at its Singapore Influencer and Analyst Summit.

SAP Urban Matters is about helping cities run better, so that the lives of urban citizens are improved, both city governments and businesses can sustain, transform and innovate. Urban Matters addresses ten key themes for cities, ranging from administration to energy, from infrastructure to health, from sustainability to public safety. Underpinning our urban strategy are SAP’s cloud, mobile, analytics, applications and database solutions.

Cities have been Smart for thousands of years. However the convergence of global factors such as urbanization, economies, sustainability and people power are accelerating the need for cities to transform, innovate and sustain like never before. By 2052, 70% of an estimated nine billion citizens will live in cities. Cities offer the most opportunities for economic, social and technological growth but they also consume the most resources and present the most complex human challenges. Urban Matters’ charter is to integrate SAP’s solutions, industry processes, best practices and scenarios to help deliver best run cities.

Sean O’Brien, Global Vice President for Urban Matters & Public Security at SAP, said: "Cities are moving beyond the smart hype to address the fundamentals to be the best cities in the world. As complex systems, no single organization or company can address all the key challenges cities face. Our strategy is based upon a strong ecosystem, broad range of solution deployable independently and intense focus on the value we bring to cities. We have been helping many cities across the world to transform and innovate since the nineties, urban matters intensifies our urban focus and defines how we will support best run cities in the future."

SAP Urban Matters reframes the company’s proven solutions around the city context, to help urban governments to be smarter, safer, fairer, cleaner, wealthier & greener cities.

According to O’Brien, it is only when all dimensions are addressed that a city can consider itself best run. "Urban Government plays one of the most influential roles in creating a best run city," he said. "We have great city examples across the world, in Asia we are helping cities in Australia, India & Singapore to sustain, transform and innovate."

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 197,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com

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For more information, press only:
Jennifer Alejandro, (+65) 6664 4555,
jennifer.alejandro@sap.com

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