SAP Appoints Bernard Chiang as Managing Director, SAP Malaysia

SAP Asia Pacific & Japan (NYSE: SAP) today announced the appointment of Bernard Chiang as Managing Director for SAP Malaysia. Chiang will be responsible for driving SAP’s strategy, business and operations in Malaysia. Based in Kuala Lumpur, Chiang reports to François Lançon, President and Managing Director for SAP Southeast Asia.

“Malaysia is one of Southeast Asia’s most vibrant economies and SAP Malaysia has been helping businesses in Malaysia run better for over two decades,” said François Lançon, President and Managing Director, SAP Southeast Asia. “Bernard comes to us with deep industry experience and a proven track record of delivering business results while maximising customer value. With his keen understanding of the Malaysian business environment, I am confident that Bernard will lead SAP Malaysia to greater heights and deepen our commitment to customers and partners in Malaysia.”

Chiang has over 25 years of experience in the ICT industry across Malaysia and the rest of Southeast Asia, recently serving as the Country General Manager for the Imaging and Printing Group at HP Malaysia.

Chiang also held various leadership roles at Nortel Networks where he led the operations of the Channel and Enterprise businesses for Malaysia, Singapore, Indonesia, the Philippines, Thailand, and Vietnam. Chiang started his sales career at IBM Malaysia and helmed the Global Financing division in Malaysia, Singapore, Thailand, the Philippines and India. He led the PC Division and subsequently became the first Lenovo Malaysia Country Manager before moving on to Microsoft Malaysia as General Manager for the Original Equipment Manufacturer (OEM) business.

Commenting on his appointment, Chiang said, “I am very excited to be part of the SAP family, and look forward to working closely with the team here to accelerate SAP’s momentum and solidify our market leadership in Malaysia.”

Chiang holds a Bachelor of Computer Science from the University of Science Malaysia.

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