SAP Forum Showcases Innovations to Help Companies in Thailand
Run Smarter, Faster and Simpler

Unleashes Power of Real-Time Information to Enable and Connect People, Businesses and Networks

SAP AG (NYSE: SAP) today announced at SAP Forum Thailand its latest innovations to help companies in Thailand and the rest of the world master the convergence of mobile, social, big data and cloud technology and succeed in the real-time networked economy.

SAP Forum is a global event series organised by SAP to showcase the latest technology innovations in countries all over the world. SAP Forum aims to deliver premier customer experience in more than 70 cities in over 49 countries in Asia Pacific & Japan, Europe, Middle East & Africa, Latin America and Caribbean. The global road show will reach more than 45,000 customers, partners and influencers. In the South-East Asia region, SAP Forum is taking place in seven countries including Thailand, Singapore, Malaysia, Indonesia, Pakistan, Vietnam and the Philippines.

Combining core business applications and analytics from SAP, these powerful technologies are enabling companies to redefine the customer experience, empower employees and partners to execute on strategy, optimize resources and unlock the power of business networks. The innovative solutions from SAP span 25 vertical industries and are driven by advances in the industry-leading real-time business platform, SAP HANA.

"The convergence of cloud, mobile, social and big data is reshaping the future of business, empowering consumers and changing the ways businesses operate," said Francois Lancon, President and Managing Director, SAP Southeast Asia. "Companies in Southeast Asia can harness our latest innovations in mobile, cloud, database & technology, analytics and applications, to run smarter, faster and simpler and ultimately, make the world run better."

Some of the latest technology innovations from SAP are:
Delivering Real-Time Business Value with SAP Business Suite Powered by SAP HANA
SAP Business Suite powered by SAP HANA is an integrated family of business applications that captures and analyzes transactional data in real time on a single in-memory platform. SAP Business Suite powered by SAP HANA can now run their business in real time within the window of opportunity to transact, analyze and predict instantly and proactively in an unpredictable world. This gives companies the unique ability to translate real-time insights to action immediately while removing the complexity of redundant data and systems. This breakthrough innovation is designed to deliver new business value across end-to-end business processes and will fundamentally change the way companies do business and interact with each other.

SAP Business Suite powered by SAP HANA is well-suited to help customers navigate the dynamic market conditions of the Asia Pacific region, home to four of the five of the world’s fastest-growing economies, 60 per cent of the world’s population, and an urban population of 1.9 billion people that’s expected to balloon to 3.3 billion by 2050. This environment presents businesses with both challenges and opportunities. With fierce competition and ever-changing conditions, real-time access to information becomes critical for decision-making.

Providing Fast Time-to-Value and Maximum Choice with SAP HANA Enterprise Cloud
SAP HANA Enterprise Cloud service is a cloud-based offering is designed to provide organizations with a new deployment option to gain immediate value from the innovation of SAP HANA, the next-generation in-memory platform. Going forward, running mission-critical SAP ERP, SAP CRM, SAP NetWeaver Business Warehouse and new and unprecedented applications powered by SAP HANA will be possible as a managed cloud service with elastic petabyte scale.

SAP aims to enable organizations to realize faster time-to-value coupled with lower total cost of ownership, and enjoy flexibility and reliability by bringing together the ease of the cloud with the industry-leading innovation of SAP HANA in a simple and powerful model.

Simplifying the Enterprise Software Experience With SAP Fiori
SAP Fiori is a collection of apps that are simple, easy-to-use and provide an intuitive user experience for broadly and frequently used SAP software functions, across a variety of devices. The first release of SAP Fiori includes 25 apps for the most common business functions, such as workflow approvals, information lookups and self-service tasks.

SAP is redefining the way business users perform their daily tasks by creating a more intuitive format and user experience, similar to the way they interact with technology in everyday life.

Building a Motivated and Empowered Workforce with SuccessFactors, an SAP Company
SuccessFactors, an SAP company, helps organizations align strategy with objectives & manage people performance to ensure execution & results. Besides improving Human Resources (HR) efficiency, organizations also need to improve how they attract, engage and retain their employees.

SuccessFactors helps companies drive global HR efficiency and empower their talent with the leading HR portfolio, SuccessFactors Business Execution (BizX) Suite.

Joining a Network of More than a Million Businesses with the Ariba Network

SAP offers access to the largest business trading network in the world. The Ariba Network is a multi-enterprise platform that provides a more efficient way for superior business-to-business connectivity and process automation. The Ariba Network not only removes the hassles and costs of inter-enterprise collaboration but also delivers unique capabilities and insights that are only available in a true, open networked model. And with the SAP HANA Cloud Platform, this information will be provided to the right people in the right places faster than ever.

Today, SAP connects more than 1 million companies in 190 countries on the Ariba Network, the world’s largest business-to-business network. These companies are conducting over $450 Billion business annually, getting new businesses and seeing bottom-line savings every day.

"Today, more than ever, innovation is synonymous with growth and staying ahead of the competition," said Shyam Prasad, Vice President, Applications, SAP South East Asia. "By bringing leading edge innovations to customers, employees, resources and networks, SAP helps businesses to have the opportunity to reshape their future and set them on the fast track. At SAP, our job is to bring the best combination of breakthrough technology innovations together to help businesses, including those in Thailand, accelerate their growth agenda."

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organisations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 238,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.

Follow SAP on Twitter at @sapnews.

For more information, press only:
PITON Communications
Buranii and Chonlawon
02 690 56 81-3

SAP South East Asia
Selina Yeo
+65 66644436

SAP Thailand
Nittaya Sornwong
02 631 1800

Closing this window will discard any information entered and return you back to the main page