SAP Accelerates Ecosystem Growth with Strategic OEM Partnerships

Across Asia Pacific and Japan

SAP today announced that its Original Equipment Manufacturer (OEM) business in Asia Pacific and Japan (APJ) in 2012 grew 86% year-on-year. SAP expanded its OEM partner base in the region by 25%, with partners such as CleanPoint (Australia), Cogniscient Business Solutions Pvt. Ltd. (India), Huawei (China), Inteltion (Thailand), ND Software (Japan) and Quanta Computer (Taiwan) signing OEM agreements with SAP in 2012 to further leverage their businesses and drive innovation through technology adoption.

"We saw increasing momentum in our ecosystem and channels business and had amazing growth performance in 2012 in Asia Pacific Japan in the OEM space," said Bronwyn Hastings, Senior Vice President, Ecosystem & Channels, SAP Asia Pacific Japan. "More and more partners are adopting our mobility platform, driven by SAP Afaria and SAP Mobile Platform. Others are choosing SAP Sybase SQL Anywhere solutions, SAP Sybase Adaptive Server Enterprise, SAP Sybase IQ and SAP HANA. We are very excited by the ways OEM partners are innovating in their own markets by embedding SAP technology into their products to deliver more end-user benefits."

"Our customers want to work with an ecosystem of a market leader. This is why we invite new business relationships through OEM engagements. SAP is a secure and established vendor with an extensible software platform that partners prefer," added Hastings. "SAP OEM partners and their customers are able to embed SAP’s platform solutions ‘everywhere’ into their products and services, enabling their customers to run better. By 2015, we plan to attract 1 million developers to our platforms and to generate at least 40% software revenue from partners in the APJ region."

SAP APJ Regional Partner Excellence Award 2013 - Top OEM Partner
Hitachi, Ltd. has a wide range of IT expertise, including development and manufacturing of IT platforms, system implementation and IT solutions. In cooperation with SAP, Hitachi delivers consulting, system implementation, and management services for the SAP ERP application around the world. Hitachi gained this expertise in SAP software-based system-building from its broad base of customers. Hitachi began its Mobile Device Management Service in October 2012 in the Japanese market. This service, based on the leading SAP Afaria mobile device management system, is a function of Job Management Partner 1 by Hitachi Integrated Systems Management, which has a broad base of customers globally. The partnership enables Hitachi to offer unified management between smart devices and PCs, and scalability and high reliability for large-scale systems that include tens of thousands of devices. The net benefit is to reduce customers’ management time and costs.

First Global Hardware-based SAP OEM Partner
IEIMobile, an independent business unit established by IEI Technology and the ICP group, became the first hardware-based OEM partner for SAP in the world last year. A Taiwanese manufacturer of tablets, PCs, industrial PDAs and in-vehicle (automotive) computing devices, IEIMobile has embedded SAP Afaria and SAP Sybase SQL Anywhere solutions into its professional mobile solutions, which will vigorously drive innovation in mobile industrial products by offering advanced communications and easy-to-use mobile applications. This partnership allows IEIMobile to offer innovative and cost-effective solutions to its clients with a simplified interface, proven technical compatibility and reduced project risk.

First Global OEM Partner for SAP HANA
Global Financial Technology Co., Ltd. (GFT), a leading supplier of intelligent financial information services for the Chinese market, became the first global SAP OEM partner for the SAP HANA platform in 2012. GFT integrates financial information with analysis tools, and assists China’s financial specialists in improving efficiency and accessing the professional and extensive market information via the new generation of intelligent financial information tools. GFT’s financial service software on SAP HANA allows financial enterprises and individual investors to reduce the business data analysis time from hours to seconds via the relevant tools, which is 10,000 times faster than the previous analysis speed. This means that GFT customers can now flexibly adjust resource deployment for internal businesses, so as to adapt to the fast-changing and complex financial market.

In 2013, SAP intends to grow its OEM partner network in APJ further by providing software development kits to partners and educating partners on the newest technologies, including SAP HANA, the SAP Business One application, the SAP Mobile Platform, the SAP Business ByDesign solution and the SAP Business Analytics mobile app. SAP OEM partners will be enabled to develop and sell end-to-end products with high value for their customers.

SAP OEM Partners

CleanPoint – CP (Australia)
"Our partnership with SAP is a game changer for the utility companies, eco communities, social housing projects and eventually, all homes around the world. CleanPoint’s partnership with SAP targets the utilities offering, a complete system that includes the CleanPoint Appliance Manager (CAM), a premises gateway which includes embedded SAP Sybase SQL Anywhere solutions. The CP data capture and control capability working in conjunction with the SAP suite of utility software gives energy providers new insights into the power usage for household appliances in every home and business. Our partnership with SAP enables CP to provide a unique "one family" end-to-end offering that is the first "big data" solution, aligned with an edge of grid control and management system," said Bruce Johansson, Joint Managing Director (Product and Strategy).

Cogniscient Business Solutions Pvt. Ltd. – CBS (India)
"As the first SAP Business One OEM partner in Asia Pacific and in India, Cogniscient Business Solutions is now able to grow our business worldwide and further unlock the business opportunity in the SME market by providing better end-to-end solutions to our customers. Cogniscient developed a web-based application designed to meet the ERP needs of micro SMEs, using SAP Business One as the backend enterprise resource planning tool. By taking a modular approach and template implementation, we are able to meet customer requirements at a very affordable price point. Our partnership with SAP is a turning point and enables Cogniscient to expand the business in new markets, leveraging on our strong track record of more than 250 successful ERP implementations over the past six years," said Rajeev Agarwal, Director & Head ERP Practice.

Global Financial Technology (China)
"Our partnership with SAP is crucial to our business. We develop and provide financial service software on SAP HANA for financial enterprises and individual investors, shortening the business data analysis time from hours to seconds, which is 10,000 times faster than the previous analysis speed. This means that our customers can now flexibly adjust resource deployment for internal businesses to better adapt to the fast-changing and highly complex financial market," said Zhongwei Tong, CPO, Global Financial Technology.

IEIMobile (Taiwan)
"We are glad to be the very first OEM hardware partner for SAP because this partnership will allow us to further develop our business and to offer better end to end solutions to our customers. Last year, we embedded SAP Afaria and SAP Sybase SQL Anywhere solutions in our IEI Mobile Management System, which allowed us to offer more advanced communications and easy-to-use mobile applications. Now our customers have a solution which can manage hundreds and thousands of mobile devices with a simple interface and new technical compatibilities which will allow them to reduce project risk. SAP is a great partner that offers a mature software, excellent technical support and rapidly growing ecosystem for partners to collaborate and co-innovate products for new markets," said Vincent Chen, Vice President, IEIMobile.

Inteltion (Thailand)
"The One Tablet Per Child (OTPC) project is an important milestone in Thailand’s educational reform. It aims to empower young students with the latest pedagogy and learning experience regardless of location, distance and socio-economic standing. Under the OTPC project, Inteltion works with the Thai government to deliver SAP Afaria embedded tablet devices with a Wi-Fi feature to 900,000 children with a target of more than 15 million in the pipe, empowering every child with the opportunity to study by downloading text books. We chose SAP Afaria as it is market- leading mobile device management software with rich features, and we are confident of SAP’s global support system as well as the flexibility and ease of doing business with SAP as an OEM partner," said Kittipong Tangtanaporn, Managing Director, Inteltion.

Quanta Computer Inc. – QCI (Taiwan)
"As the largest notebook computer original design manufacturer company in the world, we need to make sure that we offer constant innovation and brilliant solutions to our customers. By partnering with SAP, we feel that we are on the right track to achieve this goal. We embedded SAP Afaria and SAP Sybase SQL Anywhere in our tablets and smart phones to extend our mobility solution portfolio to grow our business and increase customer satisfaction," said Roger Huang, Vice President, Quanta Computer.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 232,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.


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Jeanette Tan, +65 6664 4535, jeanette.tan@sap.com

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